Here it is folks, my new logo! That touchdown celebration was a big part of my playing days, so it felt right to bring it back. From my time with @OU_Football and winning the @HeismanTrophy to my years with the @Lions, football has given me more great memories than I deserve. This represents a celebration of that journey and proud to share it with y’all. Same Billy, same memories, just a new look! What do y'all think? #boomersooner #heisman #onepride

Lot of memories behind me and plenty more ahead. My new logo drops this Monday. Stay tuned folks! #heisman #boomersooner #onepride

HAPPY BIRTHDAY to The @HeismanTrophy 1993 winner @RealCharlieWard !!! (pictured left). Enjoy your day my friend.

Heisman greatness runs deep in the Red River Rivalry. 😤

All love to @HeismanTrophy 1977 winner @EarlCCampbell, but you know I’ve gotta roll with my Sooners tomorrow for the @RRRivalry. Let's have some fun. Boomer! PC: Texas Auto Show

Honored to be a member of the SEC's 2026 Football Legends Class 🙏

Honored to be a member of the SEC's 2026 Football Legends class. 🙏🏿

Hooks, TX will always have a special place in my heart. Thank you all for the warm welcome last weekend! PC: @TvSport58354735

SOONER NATION, join me in wishing HAPPY BIRTHDAY to my coach, my friend, and one of the greatest to ever do it, Coach Switzer! Thanks for believing in me back in my Sooner days. Hope your day’s full of great joy with family and friends. 🎉 PC: @MileHighSports #barryswitzer #boomersooner

Friday night lights in Hooks, TX!

Feels good to be back in my hometown of Hooks, TX!

Thank you to my @HeismanTrophy brothers for stopping by @BillySimsBBQ in Tulsa, OK! @RealMarcusDupre, Doug Dubose, Mike Rozier, @TouchdownTommie , @RickyCSimmons , @OUSilverShoes , Guy Rozier and @dewayneharris

Honored to return to my high school stomping grounds this Friday at @HooksISD! See you at halftime!

Congrats @TtoGreenrs on winning a signed mini helmet and OU photo!

It's tailgating season and I'm giving away a signed mini helmet and OU photo! RULES 1️⃣ Follow my page 2️⃣ Comment your must-have item for tailgating Winner announced Thursday

Happy Birthday to my Sooner brother @tory_blaylock6! Been great teaming up with you to celebrate the past and present of @OU_Football. Hope you had a big day! If you want a piece of our shared Sooner legacy, our limited-edition signed jerseys and footballs are available now at shop.billysimsbbq.com/!

It's #BatmanDay. What do you when the Billy signal goes up? 🤔 #boomersooner

Help us wish our legendary co-founder, @HeismanTrophy 1978 winner, and BBQ king @RealBillySims a very Happy Birthday! Team Billy is proud to celebrate you today. #billysims #billysimsbbq

Thank you @HeismanTrophy fam!