Reply is your AI-powered sales engagement platform to create new opportunities at scale – automatically ✨
Toronto, Ontario
Based in Spain
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Send your cold email to your own Gmail, your Outlook, and a work address.
If it lands in Promotions or Spam, no amount of copywriting saves it.
Two minutes. Do it before every campaign, not after the first one fails.
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Most outbound programs are not failing.
They are being edited every four days by someone who cannot tell whether last week change did anything.
30 days. One change at a time.
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Day 30: read the numbers in this order.
Bounce, is the data real
Open, are you landing
Reply, does the message make sense
Meetings, does the offer work
Fix the first one that is broken. Only that one.
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Days 22-30: send and answer.
Every reply gets a human answer within the hour during work hours.
Change nothing else. Not the subject line, not the copy, not the list.
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Days 15-21: the sequence.
4 emails. One offer, not three. One question as the ask. Under 90 words each. No links, no images, no banner in the signature.
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Days 8-14: the list.
300 contacts you can describe in one sentence. Verified before they go anywhere near a sequence.
If this takes the whole week, it was the right week.
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Days 1-7: setup.
Separate domain. SPF, DKIM, DMARC. Warm-up started. Volume caps written down somewhere the team can see them.
Zero emails sent to prospects this week. Zero.
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You have 30 days to fix outbound. Here is where they go.
No new tools. No rebrand. No messaging workshop.
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An AI SDR does not replace your SDR.
It replaces the boring half of the job.
One SDR owning targeting, the offer and the hard replies, with AI running lists, first touches and follow ups, covers what three people used to.
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The close-out email, the one where you say you will stop reaching out, gets more replies than the first email more often than people expect.
Ending well is a tactic.
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Pressure is not a strategy.
Four emails. Growing gaps. Each one saying something new. Then stop, politely, and move them to a follow-up-in-six-months pile.
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The cost is not visible in the campaign you are running.
It shows up three campaigns later, when open rate is 22% and nobody can work out why.
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Here is what aggressive sequences actually buy you:
More spam complaints. More unsubscribes. A worse domain reputation, which then hurts the next campaign, and the one after that.
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A got more total opens. That is what volume does.
B got more meetings. And B did not damage the domain.
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We tested two sequences against the same list.
A: 15 emails in 15 days.
B: 3 emails in 15 days.
Most people assume A wins on volume alone.
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Simple starting move.
Hand over the two tasks your team complains about most. It is almost always list building and follow ups.
Give those away first. See what the week looks like after.
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Failure mode two:
Teams that keep the repeat work. SDRs spend 80% of the week building lists, then make the targeting decision in ten rushed minutes on Friday.
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Failure mode one:
Teams that hand over judgment. Beautifully executed outbound aimed at the wrong people. High volume, low replies, and it looks like a copy problem.
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Keep: who you target. What you offer. The price conversation. Any reply that sounds annoyed, confused, or from a company you really want.
All judgment. All worse when automated.
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