BREAKING: Ryan Serhant (
@RyanSerhant) joins Sourcery to share the full SERHANT.
With more than $20 billion in real estate sales, $45 million in seed funding for S.MPLE (a superintelligent AI), an integrated media arm w/ Studios, the rapid success of SELL IT (sales-training program), & starring roles on Owning Manhattan (Netflix) & multiple Bravo TV series..
Ryan Serhant is nothing short of impressive.
..& building quite the empire in New York City.
"Brand. Expand. Sell."
In this interview we go deep into:
- The Future of NYC
- Media as a Business Model (Brokerage 3.0)
- S.MPLE’s $45M Seed Round & AI-Driven Sales
- Authenticity, Community, & Brand Building
- Netflix Flywheel: Media → Distribution → Sales
Highlights
(00:00) The Full Serhant.
(01:32) NYC politics & real-estate resilience
(07:00) Running a city like a CEO
(08:14) Building the SERHANT. empire
(09:14) From Bravo to media entrepreneur
(12:29) A media + tech company that sells real estate
(15:00) Authenticity vs virality in building community
(17:00) $308M deal born from brand awareness
(19:45) Owning Manhattan & the Netflix effect
(22:33) Casting talent & shaping culture
(25:00) Season 2 preview & evolution of real-estate TV
(30:15) Inside S.MPLE — AI as agent co-pilot
(36:00) How AI transformed every department
(42:00) Recruiting the next-gen, mobile-first agent
(43:30) Raising $45M & scaling SERHANT nationally