More markets only work if the store is ready.
Clear product page, fast mobile, obvious shipping.
Otherwise the campaign sends people into a page that cannot convert.
Looking forward to how much GMV @tobi & @harleyf can throttle🏎️ through this expanding $Shop Campaigns, as well as through $Meta new @Muse and all other Shopify’s AI initiatives, for #BFCM2026.
Distribution is still the part many builders underestimate.
Expanding one campaign across 35+ markets lowers the operational barrier.
The real test is whether merchants can protect margins and customer experience as reach scales.
Shopify is a discriminatory company that is trying to stop the word of God being spread and taught. Shutting down Catholic Online because they are pro- life is disgusting. But I bet they promote all sorts of transgender items and philosophy.
Going international isn’t just adding markets; it’s preserving measurement while creative, pricing, logistics, and trust change by region. A campaign system centralizes learning but localizes execution. One campaign should create one feedback loop—not a generic message.
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