Before your AI agent can explain retention, it needs context: what the data means and where it came from. That's Horizon Context. 🧠 Now in public preview with metadata connectors for 18 sources, steward permissions and description propagation. Details: bit.ly/4yVvR9h

The #SnowflakeStartupChallenge is back. 🔔 Last week, we celebrated our 2026 winner, @lgnd_ai, with a bell-ringing ceremony at the @NYSE. They went from early-stage startup to the NYSE trading floor, and the next winner could be you. Ready to apply? The Startup Challenge is open now. 🚀 bit.ly/4i8S5gO

What if pipeline failures came with a clear diagnosis and suggested fix already waiting for review? 🔧 Our data team's AI agent opens a ready-to-review PR in under 16 minutes on average. A person still decides what ships. This is what Autonomous Data Engineering looks like👇 bit.ly/4iqexn2

Migrating Informatica PowerCenter means preserving the workflow DAG, not just converting code. Snowflake AIM maps tasks to Snowflake Tasks, dependencies to AFTER, sessions to EXECUTE DBT PROJECT and worklets to stored procedures. See the conversion path: bit.ly/3TYqaIo

Trusted AI answers start long before anyone builds an agent. ☑️ Klarent defined its business data once on Snowflake, then built agents with Snowflake CoCo so teams asking questions in Snowflake CoWork get the same trusted answer. Get the full story 👉 bit.ly/4s8qnph

Canva protects 265M+ people every month, and every alert has to be worth an analyst’s time. 🎯 @Canva’s security team processes hundreds of terabytes of logs every day and surfaces near-real-time alerts with Snowflake Interactive Analytics. Learn how: bit.ly/3WaUwYY

.@xai's Grok-4.7 and @Zai_org's GLM-5.3 are now in public preview on Snowflake Cortex AI across • Snowflake CoCo • Snowflake CoWork • Cortex AI Functions • Cortex Inference • Cortex Agents More model choice for coding, knowledge work and long-running agent tasks, right next to your governed data

Open table access shouldn’t require rebuilding data policies in every engine. Snowflake Horizon Catalog now supports reads and writes to policy-protected tables through the Iceberg REST Catalog API. It uses the next-generation policy evaluation engine with native support for the Iceberg Scan Plan API to enforce Snowflake row access and masking policies across compatible external engines. Use a single policy plane to govern access to Snowflake-managed and externally managed Iceberg tables uniformly across compatible engines: bit.ly/4hNPVEC

Why did IDC MarketScape name Snowflake a Leader in data intelligence? Three strengths were noted: 1️⃣ Native, unified governance within a broader data platform 2️⃣ Enterprise-grade resiliency and security 3️⃣ Deep partner ecosystem and industry alignment See the breakdown: bit.ly/4yv4sdx

Different dbt model groups need different schedules, but they don’t need duplicate project objects. Run slices of one dbt Project on Snowflake concurrently with --select. Use WRITEBACK = FALSE to prevent artifact collisions. Snowflake Data Superhero Satoshi Sagara's walkthrough: bit.ly/4dAzJnK

A new query shouldn’t have to repeat an old performance mistake. Snowflake Optima Planning can reuse cardinality feedback from shared joins and plan fragments across distinct queries, improving the plan on a query’s first run. See how it works: bit.ly/4zyKAXI

Better personalization starts with faster, more accurate predictions.⚡️ @attentiveHQ went from six systems to one with Snowflake, delivering recommendations at a fraction of the time and cutting infrastructure costs by 30%. See how they did it 👇🏻 bit.ly/4BaRzYw

Fresh app data for analytics and AI, without a separate sync pipeline. 🔁 Postgres data mirroring is now GA. Inserts, updates, deletes and schema changes in Postgres replicate into the rest of Snowflake within seconds. Learn more bit.ly/4yOTVdX

We're deepening our partnership with @lumentechco to give regulated enterprises a private path from the data center to AI. 🔐 The planned offering is designed to bring distributed data into Snowflake for analytics and AI without any data exposed to the public internet. Learn more 👉 bit.ly/4yqhOHR

Sovereignty is an architecture decision. 🇫🇷 We intend to collaborate with Bleu and Orange Business to help French organisations meet their data and AI sovereignty needs. Learn more: Bleu: bit.ly/3VBcNyy Orange Business: bit.ly/4s9b4fZ

Not every Python data job belongs inside a stored procedure. With Snowflake Code Bundles, package Python and PySpark jobs together, run each on Snowflake compute, then track them by job ID in CODE_BUNDLE_HISTORY. See the workflow: bit.ly/4ed0df7

Find out what's driving margin compression, fast. 📊 On November 5 at Snowflake Expedition, finance leaders from @stripe, @DoorDash, and @Workday join us to talk close, forecasting and the audit trail. Build your agenda 👉🏻 bit.ly/3THrijL

We’re bringing you same-day availability of @GoogleCloud's Gemini 4 Argon to Snowflake Cortex AI. Check it out in public preview now: bit.ly/4dGhE7M

How did @bookingcom drive combined transactions up 20% year-on-year? With connected flight, hotel, car, and attraction data on Snowflake Cortex AI and a unified platform. See how Snowflake helps data and AI do more: bit.ly/4hOfCU4

Big week in Bangalore! 🇮🇳 @Accenture launched the Snowflake Advanced Intelligence Group (AIG). The AIG includes professionals who sit at the intersection of deep Snowflake expertise, industry domain knowledge, and advanced AI/ML skills, backed by industry expertise and 5,000+ certified pros. Enterprise AI just got a faster path to production. accntu.re/4rPZQg9