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SportBusiness retweeted
End of 3pm blackout?
The SPFL ๐บ tender includes option to bid for live UK rights to all matches, including Saturday 3pm games, @SportBusiness understands.
Potentially huge changes if bidder comes up with right number for that package.
๐๐ผfree story
sportbusiness.com/news/excluโฆ
๐๐ซ๐๐๐จ๐ฆ๐๐ฉ๐: SPFL offers end to UKโs 3pm blackout.
Broadcasters have been given the opportunity to acquire live rights to all Scottish Premiership matches for the first time, paving the way to the end of the UKโs Saturday 3pm blackout.
The SPFL is understood to have offered the option to bid for all matches in its next domestic cycle from 2029-30 and is increasingly confident the blackout will not be in place.
This would then allow other leagues, including the Premier League and EFL, to make their full inventories available in domestic rights auctions.
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๐๐ซ๐๐๐จ๐ฆ๐๐ฉ๐: SPFL offers end to UKโs 3pm blackout.
Broadcasters have been given the opportunity to acquire live rights to all Scottish Premiership matches for the first time, paving the way to the end of the UKโs Saturday 3pm blackout.
The SPFL is understood to have offered the option to bid for all matches in its next domestic cycle from 2029-30 and is increasingly confident the blackout will not be in place.
This would then allow other leagues, including the Premier League and EFL, to make their full inventories available in domestic rights auctions.
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MLB is the first major US league to sell out its jersey patch inventory, with the market now worth around $266m per season.
Financial services accounts for 11 of the 30 deals.
In this ๐๐ฑ๐ฐ๐ณ๐ต๐๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด ๐๐ฑ๐ฐ๐ฏ๐ด๐ฐ๐ณ๐ด๐ฉ๐ช๐ฑ Snapshot, we look at how the last slots were filled and what a saturated market means for patch values going forward.
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Sporting apparel is the largest source of sponsorship spend in European sport, worth more than double any other category.
Across a European sponsorship market worth โฌ20.5bn in 2025, the top 10 categories account for a little under two fifths of the total.
Our first ๐๐๐ฟ๐ผ๐ฝ๐ฒ๐ฎ๐ป ๐ฆ๐ฝ๐ผ๐ป๐๐ผ๐ฟ๐๐ต๐ถ๐ฝ ๐ฅ๐ฒ๐ฝ๐ผ๐ฟ๐ draws on close to 50,000 deals gathered and contextualised by our research team.
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Get your copy now or download a free preview: sportbusiness.com/reports/euโฆ
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This week on The SportBusiness Podcast, we bring you a @sportelmonaco debrief from Larvotto Beach.
Industry topics from a stormy Principality include:
๐ Netflixโs World Cup move in Spain โ how much?
๐๏ธ Surprise F1 bidding alliance in Germany
โฝ Releventโs production move โ why?
๐ธ Infront betting on alleviating debt
๐ง Pitch and Qatar at a crossroads
๐ Biennial Afcon U-turn impacts Cafโs endless ITT
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Stripe and Mercedes F1 Team have officially announced their partnership.
SportBusiness subscribers found out first, 3 months ago.
They also read these before everyone:
๐๏ธ HP becoming Ferrariโs title sponsor
๐๏ธ Revolut in advanced talks with Audi F1
๐๏ธ Puma replacing Castore at McLaren
๐๏ธ Adobe closing in on its first F1 deal, with Alpine
Be first to know about #F1 deals, news and insights. Try SportBusiness News for ยฃ5 for your first month.
Find out first: sportbusiness.com/subscriptiโฆ
Weโre delighted to welcome @stripe as the Official Global Payments Partner of the Mercedes-AMG PETRONAS F1 Team family ๐ค
Together, weโll build smarter financial infrastructure and more seamless experiences for fans, partners and stakeholders around the world ๐
Read more here: bit.ly/WelcomeStripeTW
ALT John Collison stands beside Toto Wolff as they pose with their arms crossed below a large decal of the team logo on the wall. There is also a band of screens across the image behind both people showing the Stripe logo alongside the team logo, signalling the start of our partnership.
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๐๐ซ๐๐๐จ๐ฆ๐๐ฉ๐: Audi Revolut F1 Team has signed software company Elastic as a sponsor.
This marks Elasticโs first entry to #F1.
The brand will join as a race partner for this weekendโs #USGP, with branding on the Audi R26. It will then become โOfficial Search and Observability Supplierโ from the start of 2027.
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Every day, our ๐๐ฅ๐ค๐ง๐ฉ๐ฝ๐ช๐จ๐๐ฃ๐๐จ๐จ ๐๐ฅ๐ค๐ฃ๐จ๐ค๐ง๐จ๐๐๐ฅ team sources, verifies and values sponsorship deals.
Now, that work has reached a milestone: 100,000 deals in the Deals Tracker database, across 78 sports and 154 countries.
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This is why Deals Tracker is the industryโs go-to source for benchmarking deals, understanding trends and spotting new sponsorship opportunities.
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Book your demo to see how it can work for you: try.sportbusiness.com/deals-โฆ
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๐๐ซ๐๐๐จ๐ฆ๐๐ฉ๐: Adobe closing in on first F1 deal with Alpine.
Alpine F1 Team is in advanced negotiations with Adobe, ๐๐ฑ๐ฐ๐ณ๐ต๐๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด can exclusively reveal.
Alpine is understood to have seen off competition from several other #F1 teams on the grid.
The deal is likely to include on-car branding, and would follow the announcement of Gucci as title sponsor from 2027.
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๐๐ซ๐๐๐จ๐ฆ๐๐ฉ๐: Agencies respond to Man United stadium RFP.
#MUFC has issued a request for proposals to develop the commercial plan for its new 100,000-seat stadium and potentially sell the naming rights to the venue.
SportBusiness understands the RFP closed within the last few weeks. Agencies have responded with proposals covering areas including sponsorship and naming-rights strategy, sponsorship sales, ticketing, premium hospitality and concessions.
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โ๏ธ @croninbenjamin
Read more: sportbusiness.com/news/excluโฆ
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SportBusiness retweeted
๐ข๐จ๐ง ๐ก๐ข๐ช: The SportBusiness Global Media Report 2026.
Global sports media rights value has reached a record $65.82bn, up 15% on 2025.
This report is the industry benchmark for sports media rights worldwide, covering:
๐ Which sports, properties and markets are growing โ and which aren't
๐ A new entrant in the top 10 sports
๐ How the US compares with the rest of the top 10 markets
๐ฎ The growth forecast and direction of travel for 2027 and beyond
๐ The sales processes to watch over the next year
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