tvbeat’s platform unify all 1st and 3rd party TV data, standardize cross TV measurement, planning & forecasting to maximize yield.
London, UK
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tvbeat retweeted
Presenting a very meta panel about panels. And big data. And identity resolution.
-Caroline Horner, 605
-@clfourb, @ComcastAd
-@jessicashogue, @innovid
-Deirdre Thomas, @nielsen
-@rf45, @TVbeatfeed
-@ashwinnavin, @samba_tv
With @CIMM_NEWS
#MediaoceanRetreat during #CES2023
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tvbeat retweeted
Great panel on panels! @nielsen @605Data @sambatv @ComcastAd @innovid @TVbeatfeed #MediaoceanRetreat
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tvbeat retweeted
Sky Media, the advertising sales arm of Sky, and TVbeat, a global player in TV inventory and yield management, have further expanded their long-term partnership with independent TV data verification...
advanced-television.com/2021…
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As the Future of TV Advertising event in Sydney is on the horizon - here's a throwback to the FVTA forum in London where we were able to take the stage to talk about the growing need to harmonise TV data to holistically run a TV ad business: piped.video/s1j1ad7eiUs
tvbeat retweeted
Beet Video: TVbeat Pooling TV Companies’ Ad Inventory – beet.tv/2019/12/tvbeat-pooli… @TVbeatfeed
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We had a fantastic opportunity to talk about our upcoming plans at the Beet Retreat, San Juan 2020 - follow the link to find out more! beet.tv/2020/02/tvbeat-comin…
tvbeat retweeted
JeffEales @SkyMediaUK RobertFarazin @TVbeatfeed explain brilliantly the importance of getting the plumbing right in joining up cross device cross platform measurement - BEFORE you even handle tha challenge of fusing multiple datasets. @MediatelNews #FTVAGLOBAL
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Addressable TV advertising will leap from $15.6 billion in total worldwide revenue in 2019 to almost six times that value at $85.5 billion by 2025. broadbandtvnews.com/2019/11/…
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We are very excited to see this happening. Collaboration and unification of tech on fragmented market will just drive higher adoption on the buy site skygroup.sky/corporate/media…
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tvbeat retweeted
"Virtually every TV network, major media agency and top 100 advertiser now has an advanced TV ad strategy. What was dabbling a few years ago is now part of the core business."
mediapost.com/publications/a…
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Sky: “Addressable TV cuts channel switching by half” advanced-television.com/2019…
Comcast study: TV viewing time hit two-year high in Q1 fiercevideo.com/cable/comcas…
IHS: Non-linear becoming TV format of choice advanced-television.com/2019…
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Data to drive 40% of TV ad spend by 2020 digitaltveurope.com/2019/05/…
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tvbeat retweeted
European #TV Industry Calls for Urgent Change to #Advertising #Metrics, according to @Adobe, @AlphonsoInc, @SkyUK and @TVbeatfeed marcommnews.com/european-tv-… #digital #marketing #report
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tvbeat retweeted
Congratulations to @TVbeatfeed for securing ongoing deal with @SkyMediaUK. @rf45 - you've come a long way since you demoed on your laptop at @IBCShow #startups digitaltveurope.com/2019/04/…
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More fragmentation is coming to TV.
Streaming TV is a tangled mess - where does Apple fit in? Who competes with Netflix? Is Amazon trying everything, as it seems? @elliot_bentley has you covered with a Venn diagram wsj.com/articles/there-are-f…
