El Salvador, you were incredible! 🇸🇻
World Tourism Day 2026 was my first as UN Tourism Secretary-General, and I could not have wished for a more special experience. 💙
A special thank you to H.E. Gabriela de Bukele, First Lady of El Salvador, and Minister of Tourism H.E. Morena Valdez, for such a warm welcome. And to the wonderful children whose smiles captured everything we want tourism to stand for: hope, opportunity and a better future for all.
We spoke about AI and the future of tourism, but above all, about ensuring that technology creates real opportunities for the people and communities at the heart of our sector.