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Britons are now split 3 ways on tax and spend, with desire for tax and spending cuts increasing since last year Increase taxes, spend more on services: 26% (-4 from Jun 2025) Keep at current levels: 27% (-6) Decrease taxes, spend less on services: 26% (+9)
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Of 8 public spending areas polled, welfare has been the only area attitudes have shifted since mid-2025, with greater appetite for reducing spending Increase budget: 11% (-7) Keep same: 28% (-5) Cut budget: 54% (+13) yougov.com/en-gb/articles/55…
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2024 voters from all main parties are now more likely to want to see the welfare budget cut than in mid-2025 Con: 81% (+25) Reform: 74% (+17) Lib Dem: 53% (+10) Lab: 45% (+14) Green: 31% (+17) yougov.com/en-gb/articles/55…
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With the government approving gas extraction at the Jackdaw gas field, our survey in May found that 46% of Britons thought the UK should allow new North Sea oil/gas developments, with 33% opposed
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38% of Britons say they've been closely following news coverage of the recent protests in France Very closely: 6% Fairly closely: 32% Not very closely: 32% Aware of the story, but not following it: 23% Not aware of the story: 9%
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68% of Britons say they have little to no trust in the ability of specialised AI medical tools to give them an accurate diagnosis A great deal / fair amount: 26% Not very much / not at all: 68%
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4,987
After Andy Burnham agreed with a LadBible podcast that Gen Z have it harder than Baby Boomers did, do the British public agree? Gen Z have it harder: 36% Boomers had it harder: 25% Both have had it equally hard: 24%
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Do Gen Z have it harder than Boomers did? 18-24 year olds Gen Z have it harder: 53% Boomers had it harder: 7% Both have had it equally hard: 17% 65+ year olds Gen Z have it harder: 27% Boomers had it harder: 29% Both have had it equally hard: 32%
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Zack Polanski and Ed Davey's net favourability ratings (15-16 Oct 2026) have both fallen to their lowest levels this parliament Andy Burnham: +4 net favourable (-3 from 9-10 Sep) Kemi Badenoch: -15 (=) Ed Davey: -16 (-8) Zack Polanski: -37 (-8) Nigel Farage: -42 (+3)
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A majority of Britons now have an unfavourable opinion of Zack Polanski (15-16 Oct 2026), the highest recorded by our tracker to date Favourable: 19% (-2 from 9-10 Sep) Unfavourable: 56% (+6) Net: -37 (-8) yougov.com/en-gb/articles/55…
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Latest major party leader net favourability ratings (15-16 Oct 2026) Andy Burnham: +4 Kemi Badenoch: -15 Ed Davey: -16 Zack Polanski: -37 Nigel Farage: -42 yougov.com/en-gb/articles/55…
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