I provide social media training for K12 schools! National speaker, blogger, author, & podcaster. Sign-up for free resources ๐Ÿ‘‡

Woodbury, MN
Did you hear the news?! I'm hosting a pop-up webinar next week, and it'll be a fun one! My November 5th Retreat Preview Party will be a casual, 30-minute gathering where I'll share more about what our team is planning for June 22-24, 2027. Say "yes": socialschool4edu.pages.ontraโ€ฆ
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Your district podcast deserves a spot on your social media feed, too! ๐ŸŽ™๏ธ @Seneca_Valley uses a question to hook readers, then gives a quick preview of what theyโ€™ll learn in the episode. Simple and effective! #schoolpr #k12 #schools
What goes into making sure every Seneca Valley student has a bus to ride? In this episode, Dr. Tony Babusci, Seneca Valleyโ€™s Director of Transportation, takes us behind the scenes to explain what it takes to plan and coordinate bus routes for thousands of students each day. buzzsprout.com/1294265/episoโ€ฆ #SVVoicesPodcast #SVProud
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New Auburn School District has 300 students & a village of about 500 residents. And yet, our Facebook page reaches 20,000 people every week during the school year. If a district this size can build this kind of reach, imagine what's possible for yours! socialschool4edu.com/case-stโ€ฆ
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Donโ€™t wait for a deepfake to test your crisis plan! In this week's episode with Rebecca Emery, APR and T.J. Winick, you'll learn what schools should prepare now, like holding statements and response protocols This one is a must-listen: socialschool4edu.com/podcastโ€ฆ #schoolpr
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People always want to know what I use in my own social media content creation! I'm lucky enough to have learned from countless school communicators over the years, and through trial-and-error, I've found these to be the best tools of the trade: socialschool4edu.com/resourcโ€ฆ
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My all-time favorite type of speaking engagement is a hands-on workshop! I get to dig in and move the needle with my audience, collaborating on strategies and showing them the social media "how-to" specifics they're getting stuck on. DM me to discuss topics and dates! #SchoolPR
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Congratulations to this week's #SchoolPR Hero Spotlight: Jill Knox, Director of Communications at Oxford School District in Mississippi! "What I love most about my job is being able to connect people to the heart of whatโ€™s happening in the Oxford School District."
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โŒ Stop dreading social media. โœ… Start loving the stories you get to tell! Join us at the 2027 Social Media for Schools Retreat for three days of focused learning, dedicated work time, and unforgettable memories. Designed for school social media: socialschool4edu.com/retreatโ€ฆ
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Do you have a protocol for responding to social media comments? If not (or if you want to audit your policy), check this out: socialschool4edu.respond.ontโ€ฆ #SchoolPR
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Raise your hand if your #schoolpr job description gets longer every year! ๐Ÿ˜… The Social Media for Schools Retreat is for YOU! Practical ideas, relevant learning & great connections. ๐Ÿ“ Stillwater, MN | June 22-24, 2027 ๐ŸŽŸ๏ธ Spots are limited! โžก๏ธ socialschool4edu.com/retreat
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DYK? October is National Principals Month! ๐ŸŽ‰ I love how @KleinISD is celebrating each principal with photos of them in action, doing what they love most! There's still time to recognize the principals making a difference in your schools! #schoolpr #k12schools #communications
ICYMI: Happy National Principals Month! This October, we celebrate Eiland Elementary Principal Alba Monge for her leadership and commitment to student success. Under her leadership, Eiland was recognized as a Bright Spots Top School for literacy excellence!
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How would you rate your alt text writing skills on a scale from 1-10? ๐Ÿค” Just ask yourself: What would someone miss if they couldnโ€™t see this photo? Then, describe: - who or what is in the image - the action or emotion (if it matters to the story) - any important text Moreโฌ‡๏ธ
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I'm thrilled to welcome a fellow author onto the podcast! @drjilljohnson shared the heart behind her new book, "Students Tell the Story" & why she believes student-led social media can strengthen school culture, community trust, & student leadership: socialschool4edu.com/podcastโ€ฆ
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On-demand professional development? That's specifically tailored for school communicators? And hosted by the #1 cheerleader for School PR!? That's my podcast in a nutshell! ๐Ÿ™Œ ๐ŸŽ™๏ธ Subscribe to my weekly show, today: socialschool4edu.com/podcastโ€ฆ
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If youโ€™ve read Social Media for Schools, I need your help! If the book has helped you feel more confident, organized, or inspired this year, would you mind leaving a quick review on Amazon? ๐Ÿ’œ Thank you for your support!! amazon.com/review/create-revโ€ฆ
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Congratulations to this week's #SchoolPR Hero Spotlight: Curtis Long, Communications & Community Relations Director for North Clackamas School District in OR! "What's more rewarding than getting to celebrate students and staff members for their amazing accomplishments each day?"
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The community you find within my membership might be the most valuable benefit. ๐Ÿ’œ You get a private group of #SchoolPR pros who get it. People in the same boat, facing the same challenges, and genuinely rooting for each other! ๐Ÿ‘‰ Come join the crew: socialschool4edu.com/serviceโ€ฆ
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Attendance messaging doesnโ€™t have to focus on absences! ๐ŸŒŸ Show students what they GET when they come to school. This video from @KleinISD focuses on the experiences and everyday moments they get to be part of simply by showing up. #schoolpr #k12 #schools
Every day brings a new opportunity to build friendships, discover your talents, and be part of something bigger. When you show up, you get to learn, grow, join in, and make memories that last. Attendance matters. Are you in? ๐ŸŒŸ
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