Some of my worst product decisions looked like sure things.
Every one of these made sense on paper. That’s what made them dangerous.
A healthier, premium energy drink at a manufacturing warehouse. It barely moved, while the familiar big-can energy drink next to it kept selling. Right product, wrong location. Those workers wanted what gets them through a shift, not what’s trending online.
A premium snack with better ingredients and a higher price. People went right back to the brands they knew. At a machine, people decide fast. An unfamiliar product at a premium price makes them stop and think, and that pause kills the sale.
A product I personally loved. It sat for 2 months before I admitted it wasn’t working. Your taste is not data.
And the small chip bag. It cost me 38¢ and sold for $1.25, so 87¢ profit. The bigger bag cost 65¢ and sold for $2.99, so $2.34 profit. Same slot, almost 3x the profit.
My rule now: test anything new in one slot, not a whole row. Give it a fair test, watch the numbers, then move.
What sells depends on the people at that location. Not on what looks good to you.