Here are some reflections on the lifetime deal we ran and what we've done since then...
Founding Partner Lifetime Deal
Why we did it
The worst thing a founder can do is sit in a hole and build features without talking to customers.
However, it’s impossible to get customers in the first place, if we don’t build lots of features. This meant we had a chicken and egg problem.
The Founding Partner Lifetime Deal was the perfect solution as it allowed us to circumnavigate the “customers will buy when we have lots of features” side of the problem by removing the time constraint of a yearly subscription.
With the lifetime deal, customers can buy first, and use later once we’ve built everything they need from us.
Also, with the lifetime deal, we get some cash upfront and validation that we’re on the right track.