marketing manager @KaitoAI @kaitostudio_ | prev @lunarstrategy brand comms, storytelling and intent-based crypto marketing
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I joined @KaitoAI as Marketing Manager.
for the past two months, i've been helping shape how Kaito’s story gets told. this role brings together so much of what I love.
but more importantly, it feels like play to me, because i truly believe that the intersection of crypto, AI, and data will shape the next chapter of the attention economy.
very grateful to @Punk9277 @Tianqi_Wang5 @blingoh, and the rest of the team for this incredible opportunity to create my best work while working on the industry-defining product.
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In October, 687 creators earned their first-ever rewards with Kaito Studio.
More creators. More opportunities. Bigger ambitions.
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very powerful reframe i've been consistently turning to in the past 12 months:
you're not wasting your golden years sitting at your desk. you're choosing to have you golden years of building yourself and finacial freedom so you can enjoy your golden years of freedom later.
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i can say with an absolute certainty
daily outside walks will make you a better professional and content creator.
especially when you feel overwhelmed or can't seem to crack the task at hand - just step outside.
"demons don't like fresh air. they prefer it if you stay in bed with cold feet" - Ingmar Bergman
aka touch some grass.
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as an og llm user who's been using ai pretty much daily since chatgpt launched, it's fascinating to watch the ux evolve.
the new claude docs feature is such a good example.
you can highlight any part of a document, leave a comment, and have claude make the changes directly.
basically the same workflow we've been using in google docs and notion for years. and that's the genius of it.
instead of teaching users a new way to work with ai, they made ai fit into a workflow people already understand.
also, a new piece for @KaitoStudio_ is in the oven.
yeah it's saturday, but cooking is not gonna take of itself
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yday we talked about ai video tools during @KaitoStudio_'s creator lounge space with @blingoh & @Seymirel.
and after @oxgeek walked us through his video creation workflow, i had to share my 2 cents on why i think it's important to maintain the discipline of creating content manually.
imo, a big part of the fulfilment comes from the process itself:
- struggling with an idea
- figuring things out
- getting better at your craft
to eventually making something you're genuinely proud of.
the easy way can seem very sexy from the outside, but it can leave you with an unbearable sense of emptiness.
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yday we talked about ai video tools during @KaitoStudio_'s creator lounge space with @blingoh & @Seymirel.
and after @oxgeek walked us through his video creation workflow, i had to share my 2 cents on why i think it's important to maintain the discipline of creating content manually.
imo, a big part of the fulfilment comes from the process itself:
- struggling with an idea
- figuring things out
- getting better at your craft
to eventually making something you're genuinely proud of.
the easy way can seem very sexy from the outside, but it can leave you with an unbearable sense of emptiness.
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$HYPE’s mindshare on Kaito doubled in the past 24 hours, reaching ~7.9%.
The spike followed Stan Druckenmiller’s backing of trade[XYZ] and ICE’s plans to operate regulated US markets built on Hyperliquid.
Intercontinental Exchange (ICE) and trade[XYZ] have announced their plan to use Hyperliquid as the infrastructure layer to deploy perpetual futures markets for US traders across crypto, equities, commodities, foreign exchange, and other real-world assets, subject to regulatory approvals. ICE operates NYSE and some of the largest exchanges and clearing houses globally.
In this structure:
+ Hyperliquid serves as the underlying technology infrastructure via HIP-3*
+ trade[XYZ] designs and implements the markets
+ ICE operates the regulated market and clearing structure
Existing trade[XYZ] HIP-3 markets will remain unchanged.
Hyperliquid is a neutral infrastructure layer with the goal of supporting large parts of the financial system. As with HIP-3, HIP-3* deployers are independent operators who use Hyperliquid as the onchain infrastructure layer for their own markets, while retaining control and responsibility over their deployment.
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Pull up a seat in the Creator Lounge.
We want to hear from you: how your campaigns are going, what’s working, and what you’d like to see next on Studio.
Join us today at 18:00 UTC.
Set a reminder ↓
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Started playing around with UGC content on Instagram for @KaitoAI about 3 months ago with @Seymirel and @ballanutsa, stats be wilding.
Month 1: 100K+
Month 3: We just crossed 500K views this month alone
and this is just the beginning
lots of observations, ask me anything
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$875K+ paid to 701 creators since October 1.
Creators are getting paid on Kaito Studio.
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