Heritage + Performance 🏁 100 years in the making.
To celebrate 100 years of Kelley Blue Book, we’re unveiling a special Centennial paint scheme that tells the story of where we’ve been, where we are today, and the journey in between.
From the
#KBB100 logo to the signature pink inspired by our founder, Les Kelley, every detail was designed to honor a century of helping people buy, sell, and value cars with confidence.
We’re proud to see this story take the track with Chase Elliott and the No. 9 team this fall.