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As Google traffic dries up, publishers are pivoting from Google traffic to subscriptions, AI visibility and newsroom reorgs. buff.ly/lqpCDHU
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Forbes has joined Google's paid News AI pilot that gives Google expanded rights to its content to test new ways of providing readers with context about stories before they click through. buff.ly/QBAJ6VQ
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A creator with a fashion merchandising degree speaks on her quest to diversify revenue fast, from styling to sweat equity investment. buff.ly/09GkzL9
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As Apple spells out its case for blocking identity companies in Safari, its job board shows an ads business with big plans. buff.ly/E6wDp1V
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As search behavior changes, brands are having to communicate more clearly, credibly and consistently across a wider range of channels and sources. Partner insights from DMEXCO. buff.ly/BttKkNM
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This fall, there’s been a steady drumbeat of new brands launching in the big-box retailer’s home category. buff.ly/GrnLZtb
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TNF’s the jewel in Amazon’s Prime Video sports portfolio, and a lever for endemic and non-endemic media budgets. buff.ly/Kbq73je
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Just under Publics, Omnicom and WPP, the scrum among a handful of holdcos and indies to stand out yields some interesting moves. buff.ly/rCKIvcK
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The Verge has restructured its audience development team to prioritize loyal readers over traffic and page views. buff.ly/0jKm41E
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The objective isn’t to use AI for its own sake; it's to use AI to produce measurable business results. Partner insights from DXC Technology. buff.ly/X3KOG3d
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Creator-led microseries are hot, and brands want in, but everyone's still figuring out the structure of the deals and the content itself buff.ly/bBWgSm1
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Digiday spoke with Reach CEO Piers North about his plans to make its Google AI content deal a blueprint framework for other LLM deals, and its recent cease-and-desist letter to OpenAI. buff.ly/jQxqPrm
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The Independent’s social-commerce revenue edged past its SEO-based commerce revenue for the first time in September, CEO Christian Broughton said at Digiday’s Media Strategies event in London this week. buff.ly/1B3ODDK
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Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO. buff.ly/cs85KjW
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Ninety-six percent of publishers expect AI to create new revenue streams, although the value of AI licensing remains uncertain. Partner insights from Braze. buff.ly/RGpc9K1
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At Digiday’s Media Strategies London event on Tuesday, executives weighed new ways to measure audience value, the risks of blocking AI crawlers, the uncertain economics of licensing content to LLMs, and whether agentic media trading is ready for the real world. buff.ly/jIqWfQ5
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Wirecutter is expanding beyond affiliate commerce with new categories, franchises and advertising opportunities as AI reshapes search. buff.ly/BrusbxK
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Speakers decry 'UMPs' as the new ad networks, with talk far outweighing understanding. buff.ly/YCC7l5C
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