DJs blame promoters when the room is empty.
Promoters blame DJs when tickets don’t sell.
But here’s the real issue: Nobody agreed on what the booking actually included.
A DJ with 100,000 followers doesn’t automatically sell 100 tickets.
Being a great DJ and being a ticket-selling attraction are two different things.
I’ve been on both sides of this business.
So when you book a DJ, are you paying for their performance, their draw, or both?
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