The Uganda Embassy yesterday hosted an engagement between the diaspora and Peter Murumira, Director for Investment Promotion at Uganda Investment Authority (UIA). The session provided an overview of Uganda's investment opportunities, available incentives, the One Stop Investment Centre, and the support mechanisms available to diaspora investors. Members were encouraged to explore bankable projects portfolio available through the UIA. The engagement reaffirming the importance of diaspora role in national development.

Uganda turns to ice hockey to market tourism in Switzerland report.co.ug/articles/news/u… @UgandaMFA @geneva_uganda @Report_256

Ms. Idda Wadda, Head of Legal and Corporate Affairs at the Uganda Tourism Board (UTB), highlighted the partnership’s potential to attract more international visitors to Uganda. “By leveraging the reach of the Champions Hockey League, we can inspire more travellers to discover the Pearl of Africa. Our ambition is to turn this visibility into genuine interest in Uganda and, ultimately, more visitors choosing to experience our destination,” she stated. As the Explore Uganda brand takes its place on Swiss ice, the @geneva_uganda in collaboration with its partners, is embracing innovative ways to showcase the Pearl of Africa to Swiss audiences and beyond, inviting more travellers to discover Uganda’s unforgettable experiences. @UgandaMFA @geneva_uganda

“Sport is a powerful bridge between nations, and the popularity of ice hockey provides a unique opportunity to introduce Uganda to the world.” These inspiring words from Uganda’s Ambassador to Switzerland, Amb. Robert Marcel Tibaleka, capture the purpose of this bold tourism initiative. By bringing Uganda’s story to Swiss ice hockey audiences, the campaign invites fans to discover the country’s remarkable wildlife, landscapes, culture, and hospitality. As he explains, “We want ice hockey fans to know that beyond the thrill of the game awaits a destination offering equally unforgettable experiences and adventures.” Through the Explore Uganda brand, the initiative reaches an engaged audience of Swiss travelers. Read on to discover how this innovative initiative is bringing Uganda closer to Swiss travelers. @UgandaMFA @geneva_uganda #ExploreUganda

Did you know the Pearl of Africa is taking its tourism story to the ice? Through a landmark partnership between @UgandaMFA, @UgandaEmbassyGeneva, @UgandaTourism, and @InfrontSports, Uganda is putting itself firmly in the spotlight as a premier travel destination for sports fans across Switzerland and Europe. The Explore Uganda brand will feature prominently during prestigious Champions Hockey League (@championshockey) games, appearing in stadiums, across digital and social media platforms, and on major television broadcasts. Switzerland is a key tourism market for Uganda, and the opportunity is clear, roughly 32% of the Swiss population identifies as ice hockey fans, while 65% of those fans enjoy international travel. This partnership gives Uganda a powerful platform to introduce more potential travellers to its extraordinary wildlife, breathtaking landscapes, vibrant culture, and unforgettable adventures. The game may be played on ice, but the next unforgettable adventure starts in the Pearl of Africa. By bringing the spirit of Uganda to the ice rink, this initiative will reach new audiences, strengthen Uganda’s presence in the European market, plus attract more international visitors to experience our world-renowned hospitality. #ExploreUganda

@ExploreUganda is now featured at Champions Hockey League games in Switzerland, a new partnership between the Embassy of @geneva_uganda , @UgandaMFA and @Infront_Sports Beyond the thrill of the game awaits unforgettable adventures. 🇺🇬 🏒 @UgandaMFA #ExploreUganda

🏒 THE PEARL OF AFRICA SHINES ON SWISS ICE 🇨🇭 Uganda is taking its tourism promotion to an exciting new level with a landmark partnership with Infront Sports & Media, a leading global sports marketing company, to use ice hockey to showcase Uganda as a premier tourism destination to fans across Switzerland. The partnership, spearheaded by the Uganda Embassy in Switzerland in collaboration with the Uganda Tourism Board (UTB), will leverage the popularity and international reach of ice hockey to promote Uganda as a unique tourism destination to audiences across Switzerland and the wider European market. Through this partnership, the Explore Uganda brand will feature during Champions Hockey League (CHL) games, reaching ice hockey fans through stadium advertising, television and social media. The initiative provides a unique opportunity to attract new international visitors by showcasing Uganda’s breathtaking wildlife, beautiful landscapes, rich culture and warm hospitality. Uganda’s Ambassador to Switzerland, Amb.Marcel Robert Tibaleka, highlighted the role of sport in connecting nations and inspiring more Swiss travellers to discover Uganda. Ms. Idda Wadda, Head of Legal and Corporate Affairs at the Uganda Tourism Board (UTB), emphasized the partnership’s potential to turn international visibility into genuine interest in Uganda and encourage more Swiss travellers to experience the Pearl of Africa. As Explore Uganda takes its place on Swiss ice, the Embassy continues to explore innovative ways to promote the Pearl of Africa and strengthen Uganda’s presence in the international tourism market. #ExploreUganda 🇺🇬

UGANDA CELEBRATES 64TH INDEPENDENCE DAY IN GENEVA The Embassy and Permanent Mission of the Republic of Uganda in Geneva commemorated Uganda’s 64th Independence Anniversary with a reception held at the World Intellectual Property Organization (WIPO) on 8th October 2026. Held under the theme “Embracing Our Sovereignty with Hope and Visionary Leadership,” the occasion brought together members of the diplomatic corps, representatives of international organisations, private sector partners, the Ugandan diaspora and friends of Uganda to celebrate this significant milestone in the nation’s history. In his address, H.E. Ambassador Marcel R. Tibaleka paid tribute to the patriots, heroes and heroines who secured Uganda’s independence and reflected on the country’s achievements over the past 64 years. He reaffirmed Uganda’s commitment to strengthening bilateral relations with Switzerland, advancing economic diplomacy and expanding cooperation in trade, investment and tourism. The Ambassador also underscored Uganda’s continued support for multilateralism, international cooperation and sustainable development, while recognising the important contribution of the Ugandan diaspora to national development. The reception also celebrated Uganda’s rich cultural heritage through traditional Kiganda, Larakaraka and Kadodi dance performances, cultural displays, Ugandan music and cuisine, providing guests with an opportunity to experience the country’s diverse traditions and hospitality. The occasion served as a valuable platform for strengthening diplomatic friendships, fostering cultural exchange and reinforcing partnerships with Switzerland and the wider international community. The Embassy and Permanent Mission extends its sincere appreciation to all distinguished guests, partners and friends of Uganda who joined in commemorating this important occasion. #exploreuganda🇺🇬

Uganda Coffee: Building Trust, Creating Value and Expanding Markets at the 17th SCTA Forum. Uganda participated in the 17th Swiss Coffee Trade Association (SCTA) Forum and Dinner, held from 1st–2nd October 2026 in Montreux, Switzerland, marking the country’s inaugural participation and becoming the first African country to participate in the Forum. Uganda’s participation was coordinated by the Embassy and Permanent Mission of Uganda in Geneva, in collaboration with the Ministry of Agriculture, Animal Industry and Fisheries (MAAIF), and other key stakeholders. The Ugandan delegation was led by Hon. Desire Muhooza, Minister of State for Agriculture, Animal Industry and Fisheries, alongside Maj. Gen. David Kasura-Kyomukama, Permanent Secretary, MAAIF, and Mr. Vincent Bagiire Waiswa, Permanent Secretary, Ministry of Foreign Affairs, together with other delegates and private-sector stakeholders. A key highlight was the panel discussion, “Brewing Trust: Traceability, Sustainability and Value Addition in Uganda’s Coffee Journey,” featuring Hon. Desire Muhooza and Maj. Gen. David Kasura-Kyomukama (MAAIF), Mr. Joseph Enyimu (MoFPED), and Mr. Jeremy Mpalampa (Volcafe/Kyagalanyi Coffee Ltd.). The discussion was moderated by Ms. Daphine Wabule, Agro-Industrialisation Consultant. The discussion highlighted Uganda’s progress in coffee traceability, sustainability, quality and value addition, as well as opportunities for investment and stronger partnerships across the coffee value chain. Uganda also hosted an exhibition booth, where participants sampled Ugandan coffee and experienced the quality and diversity of the country’s coffee offering, including Fine Robusta and specialty Arabicas. The engagement forms part of Uganda’s Economic and Commercial Diplomacy agenda, promoting Ugandan products, expanding market access and strengthening international partnerships. Uganda’s participation provided a strategic platform to showcase the country’s coffee potential, engage directly with global coffee traders and investors, build new partnerships and explore opportunities to expand market access for Ugandan coffee in Switzerland and beyond.

#ECD The Economic and Commercial Diplomacy (ECD) Performance Review has highlighted the need for stronger follow-up, ownership and progress tracking to convert opportunities identified by Uganda’s Missions abroad into tangible economic outcomes. The review assessed 52 opportunities across more than 10 Missions, covering investment, trade, climate financing and other priority areas, and called for systematic opportunity management, including clear ownership, timelines, regular updates and detailed information on prospective partners, value and next steps. It emphasized that ECD should move beyond identifying leads to securing measurable outcomes such as investment projects, export transactions, financing, technology partnerships, skills development and jobs.

Uganda has taken its tourism promotion campaign to the streets of Zurich, Switzerland, with branded trams now showcasing the Pearl of Africa’s wildlife and natural beauty. The Uganda Embassy in Switzerland, in partnership with Private Safaris, launched the campaign on 16 September 2026 as part of efforts to increase Uganda’s visibility in the Swiss tourism market and attract more Swiss travellers. The campaign features striking images of Uganda’s unique wildlife and nature offerings on trams operating across Zurich, Switzerland’s largest city. The initiative is targeting the Swiss market, with a focus on promoting Uganda’s diverse tourism experiences and attracting more visitors to the Pearl of Africa. 📸: @geneva_uganda #ExploreUganda #ErichMboowaReports

Uganda’s tourism promotion campaign continues to make its mark across Zurich! 🇺🇬🇨🇭 Under the same partnership, a digital tourism promotion campaign was also launched at Zurich Main Train Station . A video showcasing Uganda’s tourism offering is being displayed on advertising screens at the station every 20 to 30 minutes. Together, the digital and tram advertising will for the first time provide sustained and high-visibility promotion of Uganda to residents, commuters and international travellers across Zurich. #exploreuganda🇺🇬

Afternoon session features a technical approach to trade, export readiness and market access. Amb. Arthur Kafeero, Deputy head of Mission @geneva_uganda has highlighted opportunities for Uganda through Economic and Commercial Diplomacy (ECD), urging Missions abroad to adopt a market-focused approach by identifying specific demand, understanding market conditions and matching opportunities with Uganda’s priority sectors and products. Presenting a report on #ECD opportunities, he emphasized the role of Missions in promoting trade, investment, tourism, agriculture, manufacturing, services and strategic partnerships, while strengthening market intelligence, stakeholder coordination and systematic follow-up to ensure identified opportunities translate into increased exports, investment, tourism and broader economic returns for Uganda.

🇺🇬 Showcasing the Pearl of Africa in Zurich, Switzerland 🇨🇭 The Embassy of Uganda in Switzerland has partnered with Private Safaris, a leading specialist in African travel in the Swiss market, to roll out a major tourism promotion campaign in Zurich, Switzerland aimed at raising Uganda’s visibility and attracting more Swiss tourists to the country. This partnership is part of the Embassy’s ongoing efforts to strengthen the promotion of Uganda as a tourism destination and increase the number of tourists travelling from Switzerland to Uganda. Switzerland is an important target market as the Swiss are among the world’s most frequent outbound travellers and have high spending power for international travel. A major component of the partnership is the launch on 16th September 2026, of adverts on trams operating through Zurich, Switzerland’s largest city, with branded striking images of Uganda’s unique wildlife and nature offerings. Zurich was strategically selected for the tram campaign because of its concentration of high-income residents and strong potential as a source market for premium Swiss tourists. This campaign is part of the Embassy’s continued efforts to enhance Uganda’s visibility in the Swiss tourism market, promote the country’s diverse tourism offerings, and attract more Swiss travellers to experience the Pearl of Africa.

Uganda Chairs NAM Ambassadorial Meeting Ahead of the 63rd Session of the Human Rights Council Uganda, in its capacity as Chair of the Non-Aligned Movement (NAM), chaired an Ambassadorial Meeting in Geneva to prepare for NAM engagement in the upcoming 63rd Session of the United Nations Human Rights Council, scheduled to take place from 7 September to 7 October 2026.The NAm was also briefed by the Africa’s candidate for Director general for ILO-Mr Gilbert F Houngbo The meeting provided an opportunity for NAM Member States to coordinate positions and exchange views on key issues on the agenda of the upcoming session, reaffirming the Movement’s commitment to solidarity, constructive engagement and effective multilateralism. Uganda continues to provide leadership in coordinating and advancing the collective interests and priorities of NAM Member States within the multilateral system.

Uganda’s LDC Graduation Vulnerability Profile Validation Workshop The Validation Workshop of Uganda’s LDC Graduation Vulnerability Profile kicked off 3rd Sept-4th sept 2026 in Kampala, bringing together key stakeholders to view and validate the country’s economic strengths and gaps asUganda prepares for graduation from Least Developed Country (LDC) status. The Mission’s coordination efforts towards the process were acknowledged, underscoring its contribution to Uganda’s preparations for a smooth and sustainable LDC graduation.

Last week in Bern, Uganda’s Deputy Permanent Representative, Mr. Arthur Kafeero, met with Mr. Nicholas Meyer, Head of Section for Africa and the Middle East at the Swiss Federal Department of Economic Affairs. The discussions focused on Uganda’s economic and commercial diplomacy efforts, including ongoing initiatives to promote trade, attract investment and strengthen private-sector engagement, as well as opportunities to deepen economic cooperation between Uganda and Switzerland. The engagement reaffirmed the importance of stronger bilateral economic ties and mutually beneficial partnerships between the two countries.

On behalf of the NAM- Uganda has just introduced the Biennal Panel on the 40th commemoration on the right to development that will be held on Friday 11th September in the Assembly Hall during the 63rd Session of the Human Rights Council.