Creating and building businesses. Current Passion Project: explaining why 500+ great companies failed (120 videos so far).
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NEW LONG FORM VIDEO: Why Popeyes is falling apart
In August 2019, Popeyes launched its now-famous chicken sandwich and sparked a nationwide frenzy after playfully challenging Chick-fil-A on Twitter with a simple message: “Y’all good?” The sandwich became an instant sensation, selling out across the country and turning Popeyes into one of the hottest fast food brands in America.
But seven years later, the story looks very different. Popeyes has reported six consecutive quarters of declining same-store sales, and one of its largest franchisees has filed for bankruptcy.
You might assume Popeyes started struggling because its food quality declined or customers simply lost interest. But the real reasons behind its troubles are far more complicated.
So how did a brand that once dominated the fast food conversation go from record-breaking demand to struggling sales and franchise bankruptcies?
This is the rise and fall of Popeyes.
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Why do we want a higher birth rate in the US?
This is what happens when your society is all old with no workers/consumers.
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Whenever I sell a business, i buy a used fax machine then have the team pretend to use it for everything
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NEW LONG FORM VIDEO: Why Popeyes is falling apart
In August 2019, Popeyes launched its now-famous chicken sandwich and sparked a nationwide frenzy after playfully challenging Chick-fil-A on Twitter with a simple message: “Y’all good?” The sandwich became an instant sensation, selling out across the country and turning Popeyes into one of the hottest fast food brands in America.
But seven years later, the story looks very different. Popeyes has reported six consecutive quarters of declining same-store sales, and one of its largest franchisees has filed for bankruptcy.
You might assume Popeyes started struggling because its food quality declined or customers simply lost interest. But the real reasons behind its troubles are far more complicated.
So how did a brand that once dominated the fast food conversation go from record-breaking demand to struggling sales and franchise bankruptcies?
This is the rise and fall of Popeyes.
103
99
974
136,512
Want a deeper dive?
I wrote up the key principles and builder takeaways from this story in a 1-page digest. Download it free (and 80+ more) here.
newsletter.girdley.com/1page…
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I'm live right now with Tighe Burke - we're talking:
HOW TO PAY YOUR OPERATOR
Watch here, or join the Zoom to ask questions luma.com/girdley-9upl
nitter.siddz.com/i/broadcasts/1wxWjlNAv…
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Live Q&A: How to pay your operator nitter.siddz.com/i/broadcasts/1wxWjlNAv…
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Tomorrow's free lecture: How to pay your operator / CEO.
Tighe Burke places CEOs for a living. He's an expert at the nuance of incentives.
And sometimes I pay my CEOs too!
RSVP free, show up live or get the recording.
luma.com/girdley-9upl
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We hired a private chef to cook for our family.
It was an amazing decision.
What we learned was surprising:
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Some people are going to call me an elitist for this thread.
(Yolo, I guess.)
But, the numbers can’t lie about the ROI of doing this move.
We save money on food compared to other options.
And the health and time back are priceless.
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