In the latest episode of StablePulse, I sat down with
@griffintier - CEO of
@hallidayHQ.
The point of entry (AKA "deposits") is one of the least talked-about aspects of neobanks, trading platforms, etc. But it's also one of the most important.
It doesn't matter how awesome your application or protocol is - if your users cannot seamlessly move funds into the application, you are dead.
Griffin successfully convinced me that the issue is, as always, fragmentation. Your users are holding money in a plethora of locations and a plethora of form factors. They should not have to move that money around to get it into your system.
I urge every single application out there to DM Griffin to learn more. I will gladly connect you. He told me that he has been able to improve deposits, and subsequently revenue, by 150x for some applications.
Ignoring this will lead to the certain, slow, and painful death of your company.