We create content and manage socials for your cybersecurity organization. 🚀 Sound good? 👉 hackercontent.com Founded by @hakluke
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Most agencies don't know what triage means. They write 'cutting-edge threat landscape' and call it a blog post.
Practitioners can tell in one sentence whether the writer has actually read an incident report.
HackerContent writers come from the infosec field. We write content that reads like someone who's done the job, not someone pitching it.
Drop a comment or DM if you want to see examples. 👇
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Most cybersecurity founders still hide behind the company logo. That's a mistake!
Forbes has reported founder-led marketing correlating with faster revenue growth. The European Business Review has tied visible executive credibility to shorter B2B sales cycles. Buyers trust people.
We help security founders turn what they know into content that builds that trust.
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Source: forbes.com/sites/chelseatobi…
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Infosec founders building the ultimate platform, mastering ops, and perfecting HR… while their marketing is running on default settings.
Great tech won't sell itself to a crowded market.
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Horror movies get the monsters wrong. Real CISO nightmares don't wear masks, they look like unpatched zero-days.
Five Halloween content angles for infosec brands👇
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1. Monsters vs. Realities: horror tropes next to the real thing, unpatched zero-days, exposed API keys on GitHub, 2 AM MFA fatigue attacks.
2. Slasher Movie Mistakes, Mapped to SecOps: "splitting up" is what happens when IT and SecOps stop talking mid-incident.
3. Zombie Credentials: dormant ex-employee logins, unrotated service keys. Give readers a 3-step checklist for cleaning out the graveyard.
4. Trick or Threat: an interactive "spot the exploit" series, benign code sitting next to a weaponized payload.
5. The Haunted Legacy Stack: that ancient, unmaintained server nobody wants to touch is the ghost story. It's still haunting the perimeter until someone weaponizes it.
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Text-only content strategy caps your reach with technical buyers. Video is what closes the gap.
1. Repurposing. A whitepaper or podcast appearance becomes a short clip for the feed and a longer breakdown for buyers doing real diligence.
2. Explaining the hard stuff. Architecture decisions and product internals are easier to show than to describe in paragraphs. A 90-second demo does what three blog posts can't.
3. Trust. Security buyers vet the person before they vet the pitch. A founder or engineer on camera does more than another logo and tagline.
Your best technical insights are still buried in paragraphs. Let's fix that👇
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The scariest thing this Halloween isn't AI taking over, it's your infosec buyers ghosting you because your content is too boring to engage them. 👻
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Security practitioners ignore ads they don't trust. Retargeting an engineer or CISO with the same generic banner 40 times simply annoys them and burns your budget.
How to make paid distribution actually work in B2B security:
1. Promote hard data. Run ads straight to original telemetry reports, breach analyses, and threat research. Practitioners will click on data they can pick apart.
2. Invite, don't interrupt. Spend the budget amplifying technical teardowns, live sessions, and local practitioner meetups instead of pushing straight to a sales call.
3. Cut the fluff. Drop the taglines, dashboard screenshots, and feature lists. A buyer's brain filters out anything that looks like a generic pitch.
Give buyers your best technical insight up front. That's the ad they'll actually engage with.
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What is the "dark funnel"?
It refers to the untracked digital and offline touchpoints where technical buyers research products long before contacting sales. In cybersecurity, this invisible journey happens in private Slack/Discord communities, Reddit, peer DMs, podcasts, niche events, and word of mouth
None of that shows up in your attribution dashboard.
Why this hits harder in security 👇
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1. Practitioners route around generic pitches, but read peer threads closely.
2. Buying decisions ride on peer validation you'll never see in web analytics.
3. Last-touch attribution credits "organic search" for a decision made months earlier in a Slack DM.
We help security companies show up where practitioners actually talk. DM us if you want in.
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Most security marketing dashboards are full of numbers the CFO ignores.
Raw page views may look good on a slide, but they don't buy software. Measure cost in, pipeline out, and how they connect.
These are the metrics that influence decisions.
See what to track: 👇
hackercontent.com/blog/cyber…
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Your ideal clients are on this app right now, but they aren't seeing your product.
Great tech with a silent feed loses to average tech that posts daily. The best thing you can do is run your social account so you show up on their screens.
This might sound simple and ineffective, but consistent social media visibility goes a long way. 💯
For more cybersecurity marketing guides: 👇
hackercontent.com/blog
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