ive long set forth that agents must Perform Labor in order to get paid a take rate
ben thompson’s
>Agents (who perform no differentiated labor) Are The Final Aggregator
seems patently overzealous
if the service u provide the platform can replicate what rly r u doing?
see blog
30% agent share with a 3% take rate by 2030 is extraordinarily aggressive.
Repeat this arithmetic with 5-10% agent share and the entire endeavor looks futile / indefensible.
Unless, of course, agents don't implement a take rate, which, for many reasons, can't scale to a stable equilibrium.
Rather, if agents implement ad partnerships like the one Amazon has already struck with OpenAI, allowing the largest retail platforms to integrate directly into off-platform agentic purchasing workflows while retaining control over user relationships and their advertising revenue, then everyone's incentives align, and DAU (not eCommerce share or take rate) is the only determinant of revenue.