After using the Duo for a day now, my notes are simple: - Yes, apps not being optimized is frustrating. Some feel completely unusable in the folded state (but this will resolve over time, hopefully quickly) - The nano texture screen is addicting to use and feels more premium than any Apple product I’ve ever owned - I am finding myself using the phone unfolded 80% of the time. Way more than I expected. Apps that are optimized in the open state are truly just better than previous iPhones - Cameras are very hard to navigate. They are also placed oddly and therefore things like taking a selfie are a nightmare bc you don’t know where to look (and holding the thing with one hand is tough) Speed notes: the TouchID hate is overblown, don’t even try with the interior camera, and core iOS apps are actually really delightful to use in the folded state for quick interactions

bag secured, should I do an unboxing?

shamelessly went to the Apple Store 30 mins before they open to see if they had walk-in stock for the Duo turns out being an impatient consumer psychopath does pay off sometimes

ominous photo aside, had a blast! Thank you @RevenueCat @NewYorkAppWeek

When you work with 10,000 creators instead of 10, you can find a viral format ONCE, and let the sheer scale of your operation reveal the winning format for your specific value prop. Then, you take YOUR brand’s winner, and run it down to the rest of the creators. Sheer volume is what wins in organic - not hyper-curated bespoke campaigns 🫡

We just refreshed the content our creators on Noise are running, and the results speak for themselves: New content = new installs ✅ Even the most tried and true playbooks eventually fatigue. We’re always iterating and adapting our creatives for creators to replicate and fine tune over time. Otherwise, you WILL still on organic growth

One of the purest joys of working in-person: I get to walk in and say “THERE’S TWO OF THEM?!” when I see John and Greg each morning (John and Greg are of course brothers turned co-engineers at Noise)

In NYC for App Week this week. We’re hosting our Pickleball Social with @RevenueCat officially, but would love to meet up with anyone in the space who wants to connect otherwise 🤝 Register for pickleball here: luma.com/yqj0w6ql

$0 to $100M ARR marketing strategy, in three steps: 1. Test creative organically at scale 2. Your highest-viewed content on organic algorithms is going to be your highest-converting ad when run on paid rails. Take that content and: 3. MOON IT on paid ads 🚀

Not perfect, but leveling up quickly Curious to hear what features are essential to anyone managing a large number of creators at once

“AI could kill us all” ”AI UGC will replace creators” ”AI will replace all white collar jobs” meanwhile AI burger:

Unfortunately it is a little too easy to tell which office bake-off submission is mine 😔

Feeling very official this week ✅

Register for our Pickleball Social here (it WILL get competitive) 👇

Office bake-off nightmare scenario

2 group game show outings down, of course we stay undefeated 🥱

Today, Nolla Health became the first organization in the U.S. (and possibly the world) to receive regulatory approval for an AI to issue initial prescriptions. This makes Nolla the first ever actual end-to-end AI doctor.

When we started UGC on Noise, every creator HAD to have to stand up a brand-specific account for each brand they work with. Then, we switched to 'niched' accounts (we still think these more broad, niched-down accounts are best, btw) But some brands (typically brands that are HYPER-niched or with more budget bandwidth) need dedicated 'brand ambassador' accounts, and now they are BACK as an option for brands on Noise Unlimited 🤝