Why I think it is a GREAT time to be in ecommerce:
- new platform shift
legacy to agentic
anytime there is a platform shift (retail to online, online to amazon) there is the chance for new brands to make it
- meta on the offensive
when meta ships, we win
reels was the biggest boon to my business since stories
totally undid all the damage of ios14
now they have another breakout app, but this time it has credit cards and purchase data
and it is 100% theirs
golden era of digital ads coming
- new SEO, but this time, tied to spend
LLMs like things that are popular.
meta will like people who spend with them
established brands are going to have a leg up of they play their cards like
a brand with 10 million customers will just be more likely to be suggested, and if meta is taking a cut of sales (directly or indirectly) they will be sending people to the greatest hits
---
its a beautiful new day my friends.
show up and build something.
Ridge CEO
@Seanfrank is bullish on Muse's impact on e-commerce:
“I think it’s a great time to be selling everywhere and as big as possible.”
“I do think Muse will end up having 200 million downloads or whatever. It’s going to be super used. And I think shopping is gonna be a huge use case.”
“What I’ve heard from people at Meta is that they’re not going to monetize it anytime soon. What they want to do is get people to make purchase conversions happen inside that app.”
“And all the data they lost over iOS 14, it’s just going to make your ads perform that much better.”
He also thinks big Meta advertisers could have a head start in agentic commerce, because their existing ad spend is already feeding Meta data about what converts:
“If you’re a big spender, you’ll get that data cycle started sooner.”