CEO @yimbymelbourne // Chief @inflectionptswk // Boundless (2027, Hardie Grant) // AFR Power List 2026 // Emergent Ventures 2025 // jonathan@jonobri.com

Melbourne, Victoria
An absolute honour to be on the @FinancialReview Power List. This is a spectacular recognition of all the fantastic work that @yimbymelbourne has done over the past four years. Thank you to everyone who has been part of that.
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Jonathan O'Brien retweeted
The thing I loved most about Jonathan O'Brien's letter to Works in Progress is discovering that Australians use the term 'whinger', which is vastly more evocative and powerful than the wimpish and effete American term 'whiner'. Whining is a sound a machine makes.
I'm grateful to Jonathan for writing this and very pleased to publish it in Works in Progress – he does great work, and I like him and respect his views immensely. I have two thoughts in response. One is that I am not hugely compelled by people telling others what they should focus on. As long as you're not doing active harm to the world, it's fine to work on a less high-priority area than you could. Comparative advantage is not always easy to judge from outside and part of living a satisfying life is doing what you find most intrinsically interesting and rewarding. And entrepreneurship is *inherently* about working on things that other people underrate! There wouldn't be any opportunities for discovery if it was clear exactly what everyone should focus their time on. (I don't have much time for people who complain that a handful of EAs are worried about shrimp welfare either, unless they are actually hurting the shrimp.) Two: even if you concede Jonathan's argument that encouraging nice buildings and places does not instrumentally advance the cause of YIMBYism – we can agree to disagree – I think that it is a mistake to dismiss aesthetics as being trivial. People want beauty and pleasure in their lives, not just boxes to sleep and work in. Cities should be amazing places to be, and the way they look and feel is a big part of that. The greatest cities I have been to are Paris, London, Tokyo, and New York, all of which are breathtakingly beautiful cities in their own way, even though some of them create that beautiful whole from various ugly parts arranged well. I think this is often true of parts of London, where individually ugly buildings nonetheless combine to make a beautiful skyline or street. The best places, like inner Paris and lower Manhattan, combine beautiful streetscapes with individually-beautiful buildings. If you think too much about "units of housing" and not enough about which places people most want to live in and visit, you will miss a lot of what actually matters to people about the places they live and visit. It is a constant error to think that the "function" of buildings and cities does not include "being pleasant and looking nice". This is all obviously subjective, but so are lots of other important things that still benefit from some form of collective decision making – pollution, noise, public order, the provision of public goods. The interesting meta-question to me is what institutions allow for the best ways to make these decisions and resolve conflicts between people.
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Jonathan O'Brien retweeted
Some big personal news: I'm moving to join Works in Progress as executive editor, starting next month. I have been hoping for an opportunity to work with @bswud and @s8mb for more than a decade, and I'm incredibly excited to finally have one. WIP is expanding on every front right now. We'll soon begin coverage of business and finance, as well as putting out more reported features. To that end, we'll be hiring more writers and reporters in the year to come. I'm planning to remain based in the US to help build out our presence here. The print edition of WIP has existed for less than 12 months, but sometime in the next week or so we will reach our 10,000th paying print subscriber. It's a group that now includes people who've been at the highest echelons of government and who run the world's biggest public companies. We’re already on track to 3x that number next year. We'll be in store at Barnes & Noble, Hudson News and independent newsagents next week too. I think WIP is providing something that people are craving from physical media right now: fewer, extremely well-crafted pieces in a beautifully designed form. Issues now feature an amazing group of columnists, including Tyler Cowen, Dan Wang and Stephen Kotkin. Each edition is better than the last. You'll see us in more and more places next year too. In January, our new weekly documentary films will launch on YouTube. We're expanding into the events space, with a new series in North America. The sky is the limit from here on out.
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Jonathan O'Brien retweeted
Oh my god it’s real
Remember the time a transit community engagement consultant wrote an article about visiting Amsterdam to see how they built transit infrastructure and was shocked and offended that they didn’t do “community engagement”?
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A couple months ago, @pia_planning began arguing that the Auckland upzoning was a triumph of the strategic planning process. But of course the actual history is far more complex, and mostly had to do with a higher tier of government pushing Council planners to do better.
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Add it to the list alongside greenwashing and pinkwashing—it seems the PIA has managed to invent planwashing.
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Jonathan O'Brien retweeted
We have nationwide rent controls now. This tribunal didn’t just stop a rent rise within a tenancy, it cut the rent to below what had been agreed between the landlord and the tenant at the start of the tenancy based on a judgement of what the property is worth.
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I'm in @WorksInProgMag's letters section this week, arguing that British YIMBYism's preoccupation with beauty is a massive waste of time and resources. Beauty is marginal. There are bigger problems to solve in British housing—they're just all a bit less sexy.
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Thank you to @bswud and @SCP_Hughes for inviting me to write in on a topic we have argued about on this platform many times! It's an honour to be in your—yes, beautiful—pages.
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Every day I get more and more disillusioned with our cohort of vibes-based housing academics. Nothing he's saying here about Zurich is meaningfully true. No one knows what 'anti-financialisation' means, and there's no evidence it has achieved anything.
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It's just so unserious. People like @cityofsound care so much more about political aesthetics than they do about actual material outcomes. Bring back actual Marxism over and above modern academic larping. At least Marxists care about improving the lives of real, actual people.
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From a forthcoming report btw
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AHURI delenda est
Senior planning academics appear to think that people spend a million dollars on an off-the-plan apartment without being able to find the north arrow on the floorplan??? And that these rules a) increase amenity, b) don't increase costs but c) wouldn't be built anyway???
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Jonathan O'Brien retweeted
"Anyone can open an owl cafe or a vegan lesbian bookstore. Japan is full of tiny, oddly specific businesses run by one or two people. They survive because small spaces are cheap and enough people live close enough to walk in."
Abundance usually gets explained as a list of problems: zoning, permits, licensing, slow approvals. Here’s what we'd actually get if we fixed them: Lunch costs $4, like it does in Japan and Singapore. Most US cities require three or four separate sinks, which makes a kitchen under 200 square feet nearly impossible. Anyone can open an owl cafe or a vegan lesbian bookstore. Japan is full of tiny, oddly specific businesses run by one or two people. They survive because small spaces are cheap and enough people live close enough to walk in. A room in a big city for $400 a month. These buildings housed millions of low-income and older Americans until cities banned most of them by the 1980s. A three-bedroom apartment you can stay in after you have a kid. US codes require two staircases in buildings over three stories, so family-sized units only fit on the corners. Most of the world allows one staircase. A new electric car for about $10,000. China sells these globally. Americans can't buy it. A government so dependable it's boring. When a loved one dies, you report it once instead of to every agency. We can decide to make it happen here. The full list has 16 things, from taco trucks on every corner to no more pandemics. I wrote this to also announce that today is DC Abundance's official launch! If you’re in DC, come celebrate and see the G.O.A.T. Derek Thompson speak!
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Jonathan O'Brien retweeted
The NIMBYs have reached “rezoning kills Ukrainian children” levels of cope
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Jonathan O'Brien retweeted
Shoebridge-led Greens completely washed. Voting to give retirees more money than working people. Doubling down on refusing military aid to Ukraine. Embarrassing.
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Jonathan O'Brien retweeted
Interesting element: during the GFC the govt build housing like they did in the 1970s for about 12 months and it was panned by the planning establishment because it undermined local democracy, not enough consultation, etc.
Replying to @lizboyfanclub
I mean it takes this chart (from a Jericho Guardian piece) and changes it to omit the primary kind of public sector home construction going back to the early 80s. Am I allowed to call that a chart crime?
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As someone who has spent a lot of time entering (and on occasion winning) these sorts of prizes, I do not quite know what to make of all this. I do not really like how the robot writes, but it is now foolish to pretend that it cannot write well.
Exclusive: Another prestigious award has gone to a writer who seems to have used AI as the crisis of trust in the literary world intensifies, @vauhinivara reports: theatlantic.com/books/2026/1…
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