we gave a few members of the kash community the ability to create their own prediction markets
here’s what we’ve learned so far about what makes a good market 👇
1 - audience size alone does not create volume.
a large following can get a market seen, but it cannot make people care about the outcome. some of the strongest starting points come from creators who understand a specific niche and know which events their community is already following.
every community is watching something unfold: whether a football club will complete a transfer, which product a company will release next, who will win an award, or whether a creator will ship something by the date they announced.
to outsiders, these events might look small. to the right community, they are outcomes worth predicting.
2 - the next ingredient is genuine disagreement.
a market where nearly everyone immediately chooses the same outcome gives people little reason to debate, return or reconsider their position. good markets create tension between outcomes that each feel plausible.
polarising does not mean manufacturing controversy. it means finding an event where informed people can look at the same evidence and reach different predictions.
3 - framing matters too.
someone should be able to understand what they are predicting, when the result will be known and exactly what determines the outcome within a few seconds. the context can be complex, but the market should feel immediate.
then the market begins to drive its own marketing.
every trade is a position. every reply adds an argument. every change in probability gives people something new to discuss. the conversation spreads the market, brings in more information and gives participants a reason to return.
this is why the creator’s job does not end when the market goes live. good creators add context, answer questions and keep the market connected to the events around it.
reach can give a market its first audience.
a good market gives that audience a reason to participate
i'll be sharing more of the data and analytics behind these lessons over the coming weeks as we roll out market creation to everyone on kash