never giving up is crazy, like what do you mean we went from sleeping on the floor to users emailing us at 2am saying they're never going back to Salesforce.
@kul, partner at
@ycombinator, told me to stop guessing and run the Superhuman PMF test. "How would you feel if you could no longer use Octolane?" The bar is 40% "very disappointed." We got 74% from [XXX] users.
@ROWGHANI at
@firstharmonic told me something a while back: once you narrow down your ICP, everything else works out. He was right. If you take anything from this, it's this " Getting to PMF is a pure ICP play plus relentless iteration with a capable team"
A lot of our users are my best friends now. I take care of their dogs, help with their businesses. Recently helped one of them move apartments.
We hit PMF for a specific segment of the market and did this without any billboards, flying planes and with xero sales team. We're winning head to head against companies with 50x our resources and hot funding. Now I wake up to emails from users I've never met telling me how bad the thing they switched from was.
Now I smile on demo calls the moment someone starts talking, because I can finish their sentence before they do. Took us 2 years. Zero days off and a lot of nights I wasn't sure.
To everyone who used
@octolane when it was rough, replied to my 2am emails, told me what was broken, and stayed anyway: this is yours too.
2026 brought me a lot of happiness, friendship, and late night realizations. But most importantly, it brought me a team that decided to relentlessly execute. Grateful to
@vitorviesi for making sure every pixel is perfect and every detail is crafted. To Raonak, Tareq, and
@yashsehgaldev for the countless all-nighters. And to my co-founder and best friend
@halim__rafi , the kid on the right in the photo.
We’re just getting started.
A year ago I told
@kathrynwu1, one of my closest friends from YC W24, while Jason was driving us somewhere: the day we get PMF, the only thing SF will see is Octolane.
It’s time. 🏎️🏎️🏎️