✅ "I make websites" ✅ ✅ "I make websites for plumbers" ✅ ✅ ✅ "I help plumbers get 3x more bookings" $ → $$ → $$$ Commodity → Niche → Specialist Extremely Saturated → Less Saturated Difficult To Compete → Easier To Compete Sell the outcome & results - not the tool 👍 ...especially in this AI era where the tool becomes easier and easier to use.

My first freelancing websites were for free. Then $200. Then $500. Then $1,000. Then $5,000+. My first monthly marketing retainers were $200. Then $500. Then $1,000. Then $5,000+. Start small. Improve your skills and processes. Get results. Scale 📈

How do you make a $10,000 Rolex look affordable? You place it next to a $50,000 Rolex. ⚓️Price-Anchoring Do the same when presenting your proposal. ALWAYS provide 3 options. Example: Option 1: $3,500 Option 2: $5,000 Option 3: $10,000 Most clients choose option 2 👍

Work hard at your job and you might get a 10-20% salary increase. Work hard in your business and you might get a 100-200% salary increase.

Great news! @kylepdotco is leaving The Agency Hustle pod. Just kidding, I will miss seeing his funny face. Check out the latest episode: theagencyhustle.com/episode-…

My first client was a $5 Fiverr sale. That turned into a $100 Wireframe. That turned into a $1,000 Website. That turned into 8x Websites. That turned into a $1k Monthly Retainer. That turned into Referral Clients. All from this ONE client. Starting small is underrated 👍

❌ http:// Job ✅ https:// Job + Side Income

What’s the difference between a $3,000 website and a $10,000 website? Often, it’s nothing. Only the price… Some $150 templates look like $30,000 custom websites. So what is it then? - Sales - Experience - Confidence - How you pitch the value - The type of clients you work with - Are you perceived as an expert or commodity My advice: Starting low at $500 or $1,000 / website is fine for your first 2 or 3 clients. Then as you get experience, confidence, and results, you increase your rates. The best way to sell something is selling the RESULTS of previous clients. Once you have the results, start charging $3k, $5k, $10k+ for websites. No one starts off selling $20k+ websites... Start small and you'll reap the rewards 1-2 years from now 📈

Quick tip I learned (the hard way) to avoid MOST client issues: Always get 100% payment upfront. IF it's a deal breaker, do 50% upfront and remaining 50% on an agreed upon date before the project is complete. NEVER on completion, as "completion" is relative.

How can a client pay you $10,000 for a website if you're using a template and it takes you a few hours? Let’s say you were painting a room... You get 2 quotes: 1.) $3,000 2.) $3,000 The first guy uses a paintbrush and it takes him one full day. The second guy uses a spray painting machine and it takes him one hour. Should the guy using a spray painting machine be penalised? Did the client not pay for the outcome? Same principle. Tools don't matter. Outcome does. Sell the outcome - not the tool.

✅ "I make websites" ✅ ✅ "I make websites for plumbers" ✅✅✅ "I help plumbers get 3x more bookings" $ → $$ → $$$ Commodity → Niche → Specialist Extremely Saturated → Less Saturated Difficult To Compete → Easier To Compete Sell the outcome & results - not the tool

❌ “I am a web developer.” ✅ “I help nutritionists get more clients.” ✅ “I help course creators sell more courses.” ✅ “I help dentists get more patients.” Sell the OUTCOME. Not the tool.

Why would a client want to pay for a website, when they can just make it themselves for free with tools like: - Wix - Wix Studio - WordPress - etc.? Here's my answer: Platforms like Shopify, Wix and others are great. They make creating sites easy and you can often get good support as well. Who would pay someone else to create websites when they could create it themselves and save the cash? Think of it like this: Why do people eat out when they could just eat at home? There are so many options from: - Fast-food - Fine-dining - Organic - Asian - Indian - etc. Then each subcategory has hundreds of restaurants to choose from as well... It’s like the guy who spends the whole day cutting the lawn so he can say he saved $100. Many people are like this, but you also get a lot of people who wouldn’t mind paying someone to cut their lawn for them. Why did I bring this up? You will ALWAYS get the business owners who want to use platforms like Wix, etc. to save money. Nothing is wrong with this... BUT you will ALWAYS get the business owners who don’t want to use these platforms and don’t mind paying the cash to someone who can do it for them. Look at Mc Donald’s. They don’t care if John goes to Burger King and Chick-fil-A every day, because they know that Jane and Fred always go to Mc Donald’s every day. Now back to the freelancing side: People want outcomes and people pay for outcomes. They don’t care what tool you’re using. If it solves the problem and helps them: a) save time and money b) make money You can charge accordingly… Now go enjoy that spicy chicken sandwich!

One big change helped me increase my revenue fast: Focus on the MONTHLY income streams. It’s ‘easy’ to sell a $3-5k website, but that’s once-off, then what? It’s ‘easier’ to sell a $500 - $1k /month service. Do both, and you’re on to a winner. I often charged $3-5k for a website + $1k /mo marketing services rather than a bigger $5-$10k once-off website project. Not sure what monthly services to offer? Here are a few examples: • Hosting • Updating website/plugins/security • Reporting • SEO • AB Split Testing • New Monthly Pages • Content Writing (Articles) • Ad Management • Social Media Management • Infographic Designs • Email Marketing And most of these services are pretty easy (and affordable) to outsource if that's not something you're interested in doing yourself. Also remember that it’s OK to start small… When I started freelancing in 2015, I started a few clients at $150 /mo and after 2 years, they would be paying $1k /mo because of upsells. Takeaway: Think of a service you can sell for at least $500 - $1k /mo as a package and then focus on generating leads in your sales funnel. 10 clients at $500 /mo = $5k. From there, it's much easier to scale. Happy to answer any questions if you have 👍

"Embrace the cringe." - words that @kylepdotco lives by. Speaking of cringe, here is our latest Agency Hustle episode where we talk about Google Ads and SEO. Enjoy! theagencyhustle.com/episode-…

1x Employer paying $10,000 /month: If you're laid off, you're at $0. 10x Clients paying $1,000 /month: If you lose one, you're at $9,000. I prefer the low-risk alternative.

❌ http:// Job ✅ https:// Job + Side Income

One big change helped me increase my revenue fast: Focus on the MONTHLY income streams. It’s ‘easy’ to sell a $3-5k website, but that’s once-off, then what? It’s ‘easier’ to sell a $500 - $1k /month service. Do both, and you’re on to a winner 🤌 I often charged clients $3k for a website + $1k /mo marketing services rather than a bigger $5-$10k once-off website project. Not sure what monthly services to offer? Here are a few examples: • Hosting • Updating website/plugins/security • Reporting • SEO • AB Split Testing • New Monthly Pages • Content Writing (Articles) • Ad Management • Social Media Management • Infographic Designs • Email Marketing And most of these services are pretty easy (and affordable) to outsource if that's not something you're interested in doing yourself. Also remember that it’s OK to start small… When I started freelancing in 2015, I charged clients $150 /mo and after 2 years, they would be paying $1k /mo because of upsells. 🍔 Takeaway: Think of a service you can sell for at least $500 - $1k /mo as a package and then focus on generating leads in your sales funnel. 5 clients at $500 /mo = $2.5k Once you get 5 paying clients, do more of what's working, and you'll soon hit $5-10k /month. Happy to answer any questions if you have 👌

How can a client pay you $10,000 for a website if you're using a template and it takes you a few hours? Let’s say you were painting a room... You get 2 quotes: 1.) $3,000 2.) $3,000 The first guy uses a paintbrush and it takes him one full day. The second guy uses a spray painting machine and it takes him one hour. Should the guy using a spray painting machine be penalised? Did the client not pay for the outcome? Same principle. Tools don't matter. Outcome does. Sell the outcome - not the tool.

What’s the difference between a $3,000 website and a $10,000 website? Often, it’s nothing. Only the price. Some $150 templates look like $30,000 custom websites. So what is it then? - Sales - Experience - Confidence - How you pitch the value - The type of clients you work with - Are you perceived as an expert or commodity My advice: Starting low at $500 or $1,000 / website is fine for your first 2 or 3 clients. Then as you get experience, confidence, and results, you increase your rates. The best way to sell something is selling the results of previous clients. Once you have the results, start charging $3k, $5k, $10k+ for websites. No one starts off selling $20k+ websites... Start small and you'll reap the rewards 1-2 years from now.