The data behind tomorrow’s business headlines. Powered by transaction data from 70k+ companies on @tryramp
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Why are companies mailing strangers gifts again?
Now that AI has made outreach free, nobody trusts it anymore.
Sales has run into this before. Door-to-door selling was banned in a lot of towns, junk mail took over the mailbox, and spam took over the inbox.
So the gifts are back. Some sales teams now track what a gift costs per meeting booked and compare it to what they spend on LinkedIn ads.
We asked the people behind Goody, &Open, and Wildcard what gifting costs, what the ROI is and when it gets creepy.
0:00 Intro
0:39 A short history of sales
3:34 Why gifts work
5:38 What a meeting costs
7:20 Goodwill vs. bribe
8:26 Gifts people post about
10:18 Wildcard's mystery gift
11:55 The AI cake
13:00 How not to be creepy
13:47 The bottom line
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More than half of enterprise project-management buyers purchased Jira in the past 12 months. No other tool reached 30%.
The top 5, based on Ramp spend data 👇
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Leading Indicators retweeted
Join me and @nathanbenaich who put together one of the best reports in the industry.
NYC for the State of AI meetup
nyc 👋 i'm hosting @stateofai meetup on 10/27
i'll share the report's key findings across research, industry, politics, safety and my predictions
then, a fireside w/the one and only @arakharazian, lead economist at @tryramp - the best person to talk ai adoption
come hang!
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Leading Indicators retweeted
The big worry for the AI industry in the short term is that customers have started aggressively bargain-hunting. They're switching to cheaper models and switching between models more often. As a result, spending on AI is plateauing even as everyone uses more AI.
Talk of an AI bust is back. AI is earning a lot more money than it did last year, but data centers are being built with a lot more debt.
noahpinion.blog/p/ai-vs-the-…
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The leading AI model providers by observed spend across six industries, based on the September 2026 Ramp AI Index.
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“It’s not that businesses are using AI less — in fact, they’re using it more and more.”
They’re “beginning to bargain-hunt.” @Noahpinion uses our AI Index data from @arakharazian to ask who captures the value as AI gets cheaper.
Read: noahpinion.blog/p/ai-vs-the-…
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Delaware had the highest share of Ramp businesses paying for an AI product or service in September: 72.7%.
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The most-purchased AI vendor in each category, based on Ramp spend data.
Search, dictation and coding have clear leaders, with Perplexity, Wispr Flow and Claude Code each bought by 87%+ of category buyers.
Inference, GPU capacity and AI-first GTM are still fragmented.
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Most widely adopted paid ads vendors on Ramp:
1. @Meta 71%
2. @GoogleAds 29%
3. @LinkedIn 23%
4. @TikTokBusiness 13%
5. @Reddit Ads 7%
Meta is used more than twice as widely as Google.
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Ramp data is so good 🤝
OpenAI has grown its business tremendously over the last quarter (token spend by businesses has doubled since June).
But the latest news on revenues tracks our findings well. Our latest read shows that OpenAI still lags Anthropic in market share (51/45).
Ramp data is so good
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Leading Indicators retweeted
We added "Voice AI Models & Infrastructure" as a new Ramp Rate category, check it out and let us know what categories / vendors to add next.
@ElevenLabs 📈📈📈
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“We used this at my last company” comes up in software buying decisions all the time.
Using Ramp spend data and Revelio Labs workforce data, we compared companies hiring experienced technical employees from firms that paid for a tool with those hiring from firms that didn’t.
The odds of adopting that tool within 12 months were 9.3× higher for Fireworks AI, 8.7× for Higgsfield AI, and 8.6× for Modal.
Job changes account for a minority of adoption overall. But for young, niche software, the connection is much stronger.
For anyone building software, it’s worth asking customers what they’d want to use again at their next company.
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The full analysis from Ramp Economics Lab: ramp.com/data/am-i-just-a-te…
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San Francisco businesses take their office perks seriously.
Nearly 1 in 6 card-active Ramp businesses there used a dedicated perks card or budget in Jan–Sep 2026. In New York, it was closer to 1 in 11.
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Leading Indicators retweeted
The kind of data I love (via @leadinginds)
The most innovative industries today primed for 100x adoption of agents:
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