$60 million a year.
That is what Google started paying Reddit in early 2024, per Reuters, after Reddit spent 2023 slamming the door on free API access.
April 18, 2023: Reddit said it would charge about $0.24 per 1,000 API calls. Developers screamed. Apps shut down. Then the big buyers showed up with checks.
July 11, 2025: JPMorgan told data aggregators it would start charging for customer data access. By mid September, Bloomberg reported Plaid had agreed to pay.
Now Delta, Chase, Schwab, Amazon, and Yelp are blocking AI agents. Yelp already says agents need a paid data license. The feed is calling this the end of the open agent web.
I read it as the opening bid.
Gates do not stay closed forever. They turn into toll booths. The question is not whether agents get in. It is who writes the price list, and whether that price is a fee or a chokehold.
Are we watching a ban, or just the first round of a negotiation?