Co-founder, CEO @flintHQ. Building self-improving systems for performance marketing.
San Francisco, CA
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- Following 1,054
- Followers 12,901
- Likes 9,286
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Introducing Flint Ads Agent: we optimize your Google Ads spend for you.
Our agent figures out what’s costing you conversions, using our comprehensive data and optimization engine. Then, it executes the fix for you, and learns from the results.
@BoomPopHQ 10x’ed conversions with it.
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Just hired an engineer who never went to college. I first met Jason at @apartovi’s house for a Neo scholars event. Could immediately tell he loves to ship. Asked him to join us. He’s two weeks in now and has already shipped our Slack agent. He’s a machine!
Overdue life update: I moved to SF and joined @flinthq as a founding engineer :D
we’re building AI that helps every product find its audience, with agents that plan ad strategy, build landing pages, run experiments, and get better with every result.
If you’re in SF please hit me up!
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Selling to e-commerce brands is fun. There are actually 5 quarters in a year. Q5 is a "bonus" round of shopping, which starts right after Christmas all the way to mid-Jan. The "treat yourself" / "New Year New Me" period.
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"The best growth people product marketers at heart in growth clothing." @bcamhi leads marketing at @cognition and said that at our webinar.
They deeply understand the buyer and know what messaging works. This leads to a higher batting percentage in experiments.
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Sierra pays Deployment Strategists $300K base. Heard $250K at a Series B. Also called Agent PM or AI PM.
They’re ex-PMs and MBB consultants running the customer side.
The hard part of AI transformation is the humans.
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Anyway... I'm also hiring for this role. :) I can’t pay $300K base. Here’s what I can do. I can offer the founding seat: first hire on the customer side. Every customer hands us money to make them more money, so you learn how businesses make money. Backed by Accel and Sheryl Sandberg. Fortune 10 customer. 12 people, SF FiDi office, team lunches.
Forward Deployed PM. DMs open. jobs.ashbyhq.com/flint/8f21c…
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Your performance marketing agent now lives in your Slack.
Tag "@"Flint in a Slack channel. @flinthq runs your Google ads, experiments, pages, all from the thread.
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3. Working with all your Slack agents. This one is my favorite. I asked Claude Tag and Flint to make me a deck. The two of them worked together back and forth to get the job done.
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If you're a current customer, add Flint through the Integrations tab. If you're new to Flint, let's grab some time at flint.com/contact-sales
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You Can See Everything is the best PR Holmes has ever gotten. She wanted a documentary that would make people sympathize with her. She got one. We've been manipulated. SHE WON.
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You Can See Everything: if I were Billy Evans, I would simply keep the profit from the movie. Reputational damage from taking the profit was already done. Might as well keep the money. GTFM.
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Michelle Lim retweeted
I’m hiring a Senior Product Manager for Infra @sundayrobotics.
I promise a tight-knit early team that works very hard, fast, and autonomously. If you are passionate about scaling deployment of consumer robots, apply here: jobs.ashbyhq.com/sunday/c864…
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Conference rule: nobody remembers your slides. Everyone remembers the woman in the neon yellow race car suit.
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hot take but every marketer should be on github by now.
you *need* a living repo of skills, prompts, context, workflows and playbooks.
start with @coreyhainesco's repo (45k+⭐): it has skills for CRO, copy, SEO, growth eng and more.
(and @tryflint is now a proud sponsor too!)
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Michelle Lim retweeted
Michelle Lim (@michlimlim), CEO of Flint (@tryflint), moved to New York right as COVID hit, years before she'd ever worked at a startup.
"Bodies were piling up."
"Life can be short, and you want to make the most of everything. There's no waiting for something else. Just do it now."
That mindset followed her into every career decision since, from becoming employee #2 at @warpdotdev, growing it to 500,000 developers, to eventually leaving a stable job to start Flint, which has since raised $5 million from @Accel, @neo, and @sherylsandberg.
Full episode: piped.video/JkjkBnoepPE
Today I walk with Michelle Lim (@michlimlim), CEO of Flint (@tryflint), an autonomous web and ads building platform. Michelle interned at Meta, Slack, and Robinhood, grew Warp from employee number two to 500,000 developers over four years across engineering, marketing, and sales, and now she's building Flint to charge by outcome instead of software. She gets into the origin story that pushed her to fix marketing after four years at Warp, and why she thinks the market VCs have valued at $10 billion is actually worth $100 billion.
We get into:
-Why turning down medical school made her "a family disappointment," and the villain origin story that pushed her to build Flint after four years fixing marketing at Warp
-Her "five Infinity Stones" framework: engineering, product, marketing, customer success, and sales, for knowing exactly when she was ready to leave Warp and start her own company
-Why VCs have historically stayed away from funding marketing startups, and her bet that AI turns a market capped at HubSpot's $10 billion into a $100 billion opportunity
-Her framework for writing LinkedIn hooks that lead with credibility and actually convert strangers into customers and hires
So much more!
Timestamps
(00:00) Trailer
(00:32) Intro
(01:21) Singapore's definition of success: doctor, lawyer, or government scholar
(02:31) Applying to Yale on a whim, thanks to a one-school early action rule
(06:16) Why a startup was "one of the lowest prestige things" she could do at Yale
(10:48) Discovering computer science through a Yale entrepreneurship club
(16:21) What she took, and left behind, from Meta, Slack, Robinhood, and Warp
(19:48) Winning an hour alone with Mark Zuckerberg on her best internship project
(22:12) Sheryl Sandberg's leadership lesson: repeat the same story until it lands
(27:59) Her framework for writing LinkedIn hooks that actually convert
(35:53) Bodies "piling up" in Covid-era New York, and the push to join Warp
(40:53) Telling Warp's CEO upfront that she wanted to be a founder
(47:47) The "five Infinity Stones" framework for knowing when to start Flint
(54:47) Why VCs avoid funding marketing startups, and her bet on a $100 billion market
(1:00:23) Meeting her co-founder through a 200-question questionnaire, and his parents' interview
(1:09:14) Never try to save money on a lawyer
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I spent 75 mins with @LubaYudasina talking about how I went from almost becoming a doctor to starting an AI company (@tryflint).
Talked about how I won an hour with Mark Zuckerberg, my cofounder’s parents interviewing me, a $100B marketing market and a lot more ↓
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