Scaling dropshipping stores whilst also building a “real brand” is the best thing I’ve ever done.
- Dropshipping is best for cashflow.
- Real brand is best for big exit multiples.
Who wouldn’t want both?
Because realistically, I can still exit a dropshipping store, and I can still pull cash from a real brand.
GOD BLESS ECOM.
See too many people justifying their lack of success by saying "I have a real brand though"
First off, you don't. None of us do
Secondly, how do you define a real brand?
Is it through repeat purchase rate? If so, the DR demon supp brands have you beat
Is it LTV? Again, DR demons have you beat
Revenue? DR demons again
Is it pretty images on a website? Everyone can have that with a few clicks
In my mind having a real brand is simply that you are associated with something and that association sits deep in the collective conscious of the consumer market
Again, none of us on here have this. I don't care how cool your brand guide is
Mcdonalds has this, Coca Cola has this, Rolex has this
The people I see coping about 'brand' are almost always just bad at ads and funnels and they need some way to make themselves feel better instead of just facing reality
Skill issue