How to Find Keywords That Rank Fast (In 11 Steps)
After dropping that Black Friday guide, everyone’s asking: 'How do YOU find the best keywords?'
Well, here’s the deal: I use a simple, 11-step process that takes me from broad keywords to ranking gold—all with @parasiteseocom
Think:
- Keywords your competition doesn’t even know about.
- Insights on how easy it’ll be to rank.
- A way to dominate the SERPs faster than ever.
And the best part? You can do it all in minutes using the same tools I use—without all the fluff.
Want the exact steps?
[Watch the video] and get the SOP in the comments!
🎤 @oliver__com is taking the stage at Black Hat Day to break down:
🔥 Parasite SEO for AI Search
How to use other people’s authority to influence ChatGPT, Google AI Overviews, Perplexity and more.
He’ll be covering:
🚀 How to borrow authority from established domains
🤖 How to get into the sources AI systems already trust
📈 How parasite assets can drive rankings, mentions and citations
💰 How to turn third-party visibility into traffic, leads and revenue
If you’re trying to win visibility beyond traditional Google rankings, this is one to watch.
📍 Black Hat Day
🎤 James Oliver
🌐 blackhatday.com
How to turn Google's "People Also Ask" box into a month of content.
The People Also Ask box is the most underused free research tool in SEO.
Every question in it is something real people search. And it doesn't stop at four.
Step 1: Open it up
Search your main topic. Click a question in the People Also Ask box. Google adds more questions underneath. Click those. Keep going.
After a few minutes you'll have dozens, and they'll drift into related topics you'd never have thought of.
Or use a tool like @answersocrates to save time.
Step 2: Write every question down
Copy them all into one list. Don't filter yet. The odd ones are often the most useful.
Step 3: Repeat for your main subtopics
Do the same for three to five related searches. Each one opens a different branch of questions.
Step 4: Sort them into three piles
Big questions. These need a full page to answer properly. "How does X work?"
Supporting questions. These fit as a section inside a bigger page. "How long does X take?"
Quick answers. One or two sentences. These go in an FAQ.
Step 5: Build pages, not posts
Each big question becomes a page. Its supporting questions become the headings on that page. Its quick answers go in the FAQ at the bottom.
One page now answers ten real questions instead of one. That's what makes a page genuinely complete.
Step 6: Answer the question first
Put the direct answer in the first sentence or two under each heading. Then explain.
The question is already in the reader's head. Don't make them scroll for the answer.
Step 7: Link them together
Your big pages should link to each other where the questions overlap. Now it isn't a pile of articles. It's a topic you cover properly.
A few hours with the People Also Ask box gives you a month of pages built on questions people actually ask.
You can also combine this with autocomplete questions, so you don't have to click for an hour. But the method works by hand, and doing it once teaches you a lot about your audience.
Google has 16 spam policies.
Here's every one in plain English:
1. Cloaking
Showing Google one page and visitors another.
Google's example: travel pages for the crawler, discount drug pages for people.
2. Doorway abuse
Lots of near-identical pages built to rank for similar searches, all funnelling to one place. Think one page per town that says the same thing.
3. Expired domain abuse
Buying an old domain for its reputation and filling it with low-value content.
Google's example: affiliate content on a site that used to belong to a government agency.
4. Hacked content
Anything put on your site without permission through a security hole. You can be hit for this as the victim.
5. Hidden text and link abuse
Text or links meant for search engines, not people. The classic: white text on a white background.
6. Keyword stuffing
Cramming a page with keywords or numbers to rank.
Google's example: lists of phone numbers with no real value.
7. Link spam
Creating links mainly to manipulate rankings. Buying or selling links counts.
8. Machine-generated traffic
Sending automated queries to Google.
Google's own example: "scraping search results for rank-checking purposes." Yes, that covers tools that scrape Google directly to check your rankings.
9. Malicious practices
Anything that tricks users or compromises their security or privacy. Malware is the obvious one.
10. Misleading functionality
Pages that promise something they don't deliver.
Google's example: a fake generator that claims to give app store credit.
11. Scaled content abuse
Many pages made mainly to rank, not to help anyone. Google names generative AI pages "without adding value for users" as an example. It's about the purpose, not the tool.
12. Scraping
Republishing other sites' content without adding anything original or citing the source.
13. Site reputation policy
Third-party content published on a strong site mainly to borrow its ranking signals. Google's example: a sponsored payday loan review on an educational site.
@parasiteseocom 😉
14. Sneaky redirects
Sending people somewhere different from what they clicked, or showing Google one thing and users another.
15. Thin affiliation
Affiliate pages where the descriptions and reviews are copied from the merchant with nothing original added.
16. User-generated spam
Spam that users post through your comments, forums or profiles. Your site, your problem.
Google covers it's self saying "other practices that can lead to demotion or removal."
Bookmark this for the next spam update.
Google's September spam update is on day 12 and still rolling.
The last three finished in under 3 days:
- March: 19 hours
- June: 2 days, 1 hour
- August: 2 days, 16 hours
This time Google warned it "may take up to two weeks." The others said "a few days."
If your rankings are jumping around right now, this is probably why. Wait for Google to mark it complete before you judge the damage.
Big thanks to James Oliver .@oliver__com coming down to the Sydney office today for a bit of a lunch and learn session covering - Parasite SEO, AI search, Claude, sharing his tools .@AnswerSocrates
Some great knowledge getting shared.
Jev AI @typesafeai is very good for SEO!
So I built a tool on it.
Funnels keywords into TOFU/MOFU/BOFU and the four intents, clusters them, maps the site structure.
Link in the comments 👇
The Answer Socrates MCP is live.
Ask Ai:
Breakout topics around my site/niche
Keyword research on xyz
And more
It pulls real data into the chat:
→ Every question people ask Google about a keyword
→ Google Trends data
→ Breakout topics before they peak
🚨I ran 1,800 AI shopping searches in 7 days.
ChatGPT, Gemini, Perplexity, Google AIO, Claude. Same questions every time.
Within ten minutes, up to 62% of the recommended brands had changed.
Thread 🧵
6/ Authority doesn't win!
magickwear(.)com (DR 7) was cited 76% more than Forbes (DR 94).
Most cited sources overall: Reddit (1,660), YouTube (1,407).
ONLY 25 sources showed up in all searches.
7/What to do with this:
- Track presence and share of voice
- Not rank it moves across engines
- Get mentioned on sticky citations
- Segmenting is a retrieval habit - in a listicle segment your brand be the best at x
Full study: shopmentions.com/blog/ai-ans…
Find events to attend.
Why?
1. Run geo-targeted ads
2. Talk to your ICP in person
3. Pull the exhibitor, speaker, and attendee lists for warm outreach
Here's the software 👇