Fear alone is not enough to motivate climate action; if people are afraid but don't know what to do, they will do nothing. That's why it's essential to communicate both the risks of inaction (the bad news) + the potential of action (the good news) in equal proportions.
ALT Diagram explaining how fear-based information will not motivate change
ALT Diagram explaining how communicating climate risks in relevant terms accompanied by actionable solutions can motivate change