Shiva Rajaraman, CPTO at
@MrBeast, on The Product Podcast:
“Our product is the output, not just the platform that enables the output.”
Every video goes through a product review before and a retro after. An issue spotted on set at midnight becomes a meeting that night, a prototype, and a live feature by morning.
They stopped using enterprise SaaS three months ago and started building their own tools instead.