New Beta Google Business Home for Google Business Profiles
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It's New 10/22: Google Search & PHP exploit, @mordyoberstein on tiny AI traffic @TheMarketingAnu on Google Ads customer life cycle upgrades and @gregfinn on Google Ads translation tool piped.video/watch?v=Hk9-mOGN…
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Google added the "AI Overview" label back, I guess it was a bug... :) updating story at seroundtable.com/google-ai-o… vv @glenngabe
Google seems to be removing the AI Overview label from some AI Overviews in search. Is it a bug? - via @glenngabe
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Google testing swapping the business name, ratings and description with the business photos in the desktop local knowledge panel design - via @TheSocialDude
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Google Ads Translation tool is now rolling out - via @jyllsaskingales
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Google Ads customer lifecycle goals gains (1) expanding high value mode to Shopping Campaigns, (2) expanding customer retention goals and (3) new percentage multipliers
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3 new studies show that AI visibility and AI search may not be worth investing in - via @Marie_Haynes @Kevin_Indig @seoworksuk with a great summary video from @randfish
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Google Ads sponsored product ad units dynamically expanding to show product attributes - hat tip @SachuPatel53124
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Google has also paused ads on Google properties and networks globally for advertisers based in Russia, updated help docs say
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Googlebox telephone booth
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Added this statement to my story, along with the other statements from these tools seroundtable.com/third-party…
We now have a statement from @ahrefs regarding Google poisoning the search results and the overall tracking issues they are facing. I followed up with ahrefs to see if graphs will change, and be corrected, based on the cleanup they mentioned in the post. Stay tuned.
"We already have multiple filters in place to detect and reject the abnormal results and request accurate replacements. We're also cleaning up any past results that may have been affected."
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Barry Schwartz retweeted
🤖 How should SEOs handle robots.txt for AI crawlers, emojis and international URLs? Google’s Gary Illyes and Cherry Prommawin explain the rules, RFC 9309, and common pitfalls in this new discussion
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Barry Schwartz retweeted
Google on how to handle Google Search if taking down your site to fix the emergency PHP exploit #PHP2Shell
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Barry Schwartz retweeted
Google updated its Control what you share with Google Search help document to add "include existing options such as the robots meta tag, data-nosnippet, X-Robots-Tag, and the Search generative AI control"
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Barry Schwartz retweeted
Google Search ranking volatility and chatter heating up today 🚨
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Barry Schwartz retweeted
New blog post: GEO is a distraction.
I looked at 12 months of GA4 data across 100 sites - more than 145 million sessions.
ChatGPT sent 0.62% of the traffic Google organic did. With all the other LLMs included, it's 0.73%.
While ChatGPT visitors converted better at 13.8% vs 3.02% for Google organic, Google still drove 27x more conversions than all the other LLMs combined.
And remember how we thought ChatGPT visitors would increase exponentially? Overall visits from ChatGPT have actually been declining since GPT-5 came out in August 2025.
I think GEO is a distraction. Google is the surface that's likely sending the most visitors to your business. Yes, AI is changing how people use the web, but the real opportunities are just emerging. I'd encourage you to spend time preparing for the agentic web - UCP, Universal Cart, WebMCP, intelligent eyewear and more!
The full post is here, plus a prompt you can use to brainstorm on what agentic search means for your business.
mariehaynes.com/geo-is-a-dis…
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Barry Schwartz retweeted
New Google Ads A/B test feature to save and test asset group changes
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Barry Schwartz retweeted
Google Ads About Smart Bidding learning help document
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🤖 How should SEOs handle robots.txt for AI crawlers, emojis and international URLs? Google’s Gary Illyes and Cherry Prommawin explain the rules, RFC 9309, and common pitfalls in this new discussion
seroundtable.com/google-vide…
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