Co-founder & CEO of VEED. Sharing Founder life & learnings on Napkin Math podcast napkinmath.fm
London
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Introducing the new VEED.
Our product rebuilt from ground up.
Finally, AI videos worth posting from one prompt. You enter an idea and VEED:
- Creates the script
- Gives viral templates + characters
- Adds captions + music
Free AI credits for first 300 comments.
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My tier list for marketing channels:
S tier
– Word of mouth
– Product-led growth loops
– YouTube
– Founder-led content / podcasts
A tier
– Organic SEO + AEO
– Communities
– Reddit
B tier
– Paid search
– Paid social
– Influencers
– UGC
C tier
– Billboards
– Newsletter sponsorships
– Webinars
– Affiliates
D tier
– Conference booths
– PR / press launches
– Product Hunt
F tier
– Lifetime deals
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I am OBSESSED with TinyFish.
This is the future of acquisition, monetization I'm fundamentally buying software..
NO one is talming about it.
1. Agent told me to use it.
2. Agent uses it every day.
3. 10 days later it asks for money.
4. And I happily pay.
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WOW !!!
Woke up to 20,000 followers 🫶
Been on this platform since 14 years...
And suddenly, everything compounded this year
Thanks all :)
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Testing our new agent to edit a YouTube video
One shotted SFX, storyboarding, & on-brand visuals
Did it do good?
Prompt below↓
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FYI: VEED's new agent is a hosted version of Opus 5.5 + OpenEdit.
Prompt 👇
/open-edit Add motion graphics to my YouTube intro, following my yt-motion-graphics-style.
Process:
1. Transcribe the video, identify cut points, and review my asset library at `~/Documents/ASSETS/OPENEDIT`. Present a beat-by-beat storyboard showing time range, spoken line, and what appears on screen. List any open decisions as a short numbered list. Wait for my approval before proceeding.
2. Show me style frames before the full render.
3. Render at the source video's original resolution and frame rate, with sound effects mixed underneath my original voice.
Hard rules:
- Preserve the exact video length and original footage. No camera moves, zooms, shakes, colour grading, black-and-white effects, or letterbox bars. All visual energy must come from motion graphics.
- Follow VEED branding: Electric Lime `#96FF1A` as the only accent colour, `#121212` instead of pure black, no red, and no gradients. Use lime exclusively for emphasis.
- Use SwissNow Medium for all text. No other fonts.
- Use keyword titles only, not captions. Large titles should appear behind me using a cutout effect, stacked and left-aligned, with every word clearly readable.
- No pill or chip labels, REC indicators, timecodes, viewfinder overlays, or reticle boxes around my face. Use my animated arrow asset for list bullets.
- Prioritise concrete visual metaphors for abstract ideas, such as a grid representing a "sea of sameness," rather than generic cards.
- Use authentic platform logos in white.
- Generate AI imagery and sound effects using fal. Quote the total estimated cost in one line before spending anything.
Final deliverables:
- OTIO timeline and Premiere XML
- Graphics-only layers with alpha transparency, exported separately for behind-me and in-front elements
- SFX-only audio stem
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Top 8 pricing mistakes most founders make:
1. Paywalling before users experience the value.
Nobody wants to pay for something they haven't experienced. The best time to charge is when they don't want to stop using your product.
2. Treating free users as lost revenue.
Your free plan isn't charity. It's your acquisition engine. Cursor gets this right. You use it, get hooked, hit your limit, and suddenly paying feels like the obvious decision.
3. Copying competitors.
You'd be surprised how much groupthink there is in tech. Founders forget that competitors don't have the same customers or the same churn rate. Copying their $29/month plan because they're bigger than you isn't a "strategy."
4. Confusing customers.
Don't use five tiers, seven add-ons, hidden limits, and unclear pricing. For example, when I go to a store and there's no price on the item of clothing I want, I normally just walk out. Maybe it's because I'm British. I just can't deal with the confrontation.
5. Using seat-based pricing.
Seat-based pricing is so 2021. I have a user who has one seat, pays $20 a month, and has made 35,000 videos. They're getting a lot more value than the seat-based pricing reflects.
6. Being afraid to raise prices.
Founders will spend six months building features to grow revenue by 10%, but won't test a 10% price increase.
7. Giving away wrong things for free.
Free should help users experience the core value, not replace the entire paid product. Give away enough to build a habit. Charge when users want more of what they already love. Duolingo does this best.
8. Having unclear positioning.
Discounts won't fix bad positioning. Maybe users don't want a discount. Maybe you just didn't communicate your product's value clearly enough in the first place.
What else would you add?
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OmniHuman v2 vs. VEED Fabric 1.0
Used same audio and same image.
– Fabric is 2.6× faster (46.7s vs. 121.6s)
– Fabric has better micro-expressions
– Fabric has better lip-sync
IMO, Fabric wins.
BTW, congrats to ByteDance on the launch!
OmniHuman V2 is now live on fal
- Generates talking videos from a single image and an audio track
- Synchronizes lip movements and expressions with speech
- Supports optional prompts to guide the performance
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Give Fabric a spin here: fal.ai/models/veed/fabric-1.…
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New Napkin Math episode just dropped.
$1M startup ideas are everywhere. You just need to unlearn your scarcity mindset.
After years of running @RamenClubHQ, I noticed many of the best ones aren't "new".
3 frameworks I keep seeing from founders:
1. Build a direct competitor with your own spin (e.g. Tiiny Host)
2. Take a proven idea to a new market (e.g. Data Fetcher)
3. Spot growing search trends, build on them (e.g. Hovercode)
Full episode: bit.ly/StartupFrameworks
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In 5 years, most software won't have users. It'll have agents.
The products that win will be the ones agents prefer, not the ones humans have learned to use.
Optimising for agents will be a ket focus. Agents will read plain English: marketing copy, FAQs, help centre content etc. to make all critical decisions.
Brands will have to compete to be chosen by agents, just as they did to rank on Google in last 2 decades.
Agentic obliteration is coming.
Entire markets were reorganized around the internet in the early 2000s. Tower Records, Blockbuster, and the Yellow Pages fell, and iTunes, Netflix, and Google took their place, taking advantage of cheap distribution.
It happened again in the 2010s around cloud and mobile. BlackBerry, Kodak, and taxis fell, and the iPhone, Instagram, and Uber took their place, taking advantage of a computer in everyone’s pocket.
Now it’s going to happen with agents. Incumbents can’t simply tear down their UIs and business models to pivot. Public shareholders won’t allow it. Access to intelligence has been democratized, and categories that have historically monetized gatekept institutional knowledge will be most susceptible.
Law is obviously at risk (Harvey and Legora are exploding). Medicine will also change (Doctronic is already renewing prescriptions in Utah). And personal finance will be equally challenged.
Should be an interesting decade.
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Marketing moves I’d bet my life on:
1. Getting your product discovered on AI platforms, in app stores, and by AI agents.
2. Relaunching the product by repackaging it around new use cases to make noise on socials.
3. Creating YouTube and short-form content that combines product with viral formats, tools, and trends.
4. Building high-intent landing pages for specific use cases and competitor alternatives.
5. Doing founder-led sales until you understand exactly why customers buy.
6. Building product loops that naturally bring in the next user.
7. Co-marketing and collaborating with companies that have earned trust in the market.
8. Creating free tools that solve real problems: templates, generators, and interactive tools.
9. Hosting events and dinners with top customers to build deeper relationships.
What else would you add?
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We built most advanced video localisation agent.
It turns one video into endless localised ads.
Our agent (built on OpenEdit + Opus 5.5) handles dubbing, local accents, outfits, backgrounds, subtitles.
Do you think it can be useful?
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AI didn’t change the fundamentals of building a successful startup:
– Making something people actually want
– Finding your wedge and going deeper
– Prioritising distribution obsessively
– Moving faster than everyone else
– Talking to users every week
It just made fundamentals compound faster.
One question founders always ask when we speak at YC is: How much of the standard startup advice still applies in the age of AI? At this point, nearly all of it. I can't promise that will be true in 10 years, but at this moment, starting a startup is much the same as always.
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This video was edited by VEED's AI Agent
It costs less then $1 in token spend
Prompt below ↓
What do you think?
DM me if you want try it out
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Prompt: edit this video for x, engaging, add caption, premium motion graphics, sound effects, music. it should look like a completely edited video form a editor with experience of 10 years. smooth motion, no jerk. follow animation principles while making motion graphics. the hook should have high retention
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Give it a spin here: fal.ai/models/veed/clean-aud…
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