At the current climate you can’t just do something silently and expect it to suddenly launch with a bang, it rarely works
You have to consistently build narrative, share while you build publicly, make potential users be the part of the story very early on and keep them engaged
We all learn that the hard way
My friend is crying...... 🥲
Friend spent almost a year building a great product. Scrapped it and rebuilt it several times, and finally got it into great shape, ready to launch.
Today, someone with over 70K followers launched the exact same product he'd been building.....