Here is the day that Google decided it knew how to cook everything👇
In November 2025 Google started consistently showing AIOs for all "how to" recipe queries, ranging from easier to very complex recipes...literally everything!
We worked hard to perfect these recipes by testing them countless times and responding to thousands of comments over the past decade.
Then Google steals our recipe, photos, videos, and misrepresents our content in mangled AIOs that compete against us in position one. This isn’t “commodity” content
@rajanpatel and
@rmstein.
We along with countless other recipe sites helped train the Google models. We perfected the recipes that Google stole by being human and doing all of the hard work. We purchased the groceries. We hired a chef. We filmed the videos. We maintained the recipes. We built something out of nothing. Google did nothing but steal everything. Look at the traffic loss👇👀
Google simply can’t do this to the open web and expect it to continue to train the AI models without compensation. Google is destroying Google search by doing this. If publishers are out of business Google won’t have anything to train on.
We are easily seeing 50-70% drops in clicks for these queries. These how to queries represent only a fraction of the drops we are seeing. This is insane and completely unsustainable!