Logo & Branding for tech & AI founders. For projects enquiries: contact@sofianedesign.com
From 🇫🇷 now in Da Nang 🇻🇳
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Cachet brand exploration.
Exploring patterns, textures, materials and hand-drawn illustrations
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Sofiane retweeted
Brand identity concept for an AI security agent.
One I did a while ago.
The idea behind it was security as a game you're winning and not a lock you're hoping holds.
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Btw, I see a lot of designers thinking taste is the moat.
It’s not.
Lot of people has great taste and did nothing with it, contributed nothing to the world or society.
Taste in itself, alone, is honestly pretty useless.
You all know that one guy with great taste, who has great ideas, but doing no shit with them, so in his case, does having great taste really matter? Aside from flexing I don’t think so.
Having the balls to bet on an unconventional idea because of your taste/what you believe in and following through it is is what I’d call a moat.
Realized the above reading an articles from the amazing @themadebyjames
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Early-stage startups think they don't need a brand system yet.
Truth is you don't need a big one, but with no system at all, every deck, page and post looks like a different company made it.
Investors and users both read that inconsistency as risk, even if they can't say why.
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Agree with this.
Your brand is the foundation, once it's solid, every marketing effort you do later works harder for your business.
Let's talk business for a sec.
Most of the time I share my design work and don't really talk business. But this one matters.
If your margins are below 15%, you can't scale without a strong brand. And I'm not trying to sell you my services, trust me as someone with a bachelor's degree in economics.
This is a very well known trap. You scale ad spend, revenue goes up, but your margin gets crushed.
To scale long term you need to get to the point where most of your advertising is brand driven.
If you really want to get to the next level, start building a brand that works for you long term. 🖤
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I learned an insane fact today so I'm sharing it with y'all
The ratio of human per spiders is around 2.8M spiders for 1 human
Have a nice weekend
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do it for the love of it
In the future however things change.
I’ll still write, I’ll still draw, I’ll still design my way.
Something the ultra optimisers can’t comprehend.
You can just do things for fun!
That’s why a lot of us design.
BECAUSE ITS FUN!
Don’t forget why you started.
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I’m seeing more & more builders & designers going back to playing World of Warcraft.
Feels like a lot of us played this game!
I played wow a lot when I was 12 to 15, during MOP extension, that’s how I learned English lol, might give it a go again
Have a nice weekend!
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