Someone got their Resy account banned this week after their AI agent hammered the site hunting for a 4 Charles table. It’s kind of sort of interesting but not in the way many think. This isn’t new. It’s just new to that person (or those people).
The rules have been in place like hit a site too many times in a row and you get banned. Use tools the platform didn't approve you also get dinged. That rule is older than most of the people writing about it. I spent my early career as a network security engineer, and rate-limiting scrapers was a normal thing back then. It still is today.
What's new is who's doing the hammering. Automation used to be engineers (or script kiddies) with code and scripts. Now it's normal people with agents moving 1000x faster. Every platform is about to learn its abuse defenses were built for a world where only nerds automated things. Now everyone with a
@Grok @Bot, Claude, OpenAi, or Instinct account is doing it without even knowing.
I asked Instinct to do something the other day around finding a new grill and after it was done asked it to give me the play by play… 166 tool calls. I would have probably been 3 as a human because I value my time.
Even Google, with more infrastructure than anybody, still answers agent traffic with an "are you human" page. The biggest platforms in the world have limits too. (Attached a screen shot of Instinct hitting it during research for this post!)
Agents are faster and cheaper, but more of the same. The platforms that embrace it - travel, restaurants, shopping, search, communications - win. The ones that just ban accounts will spend the next decade playing whack-a-mole with their own customers. Good luck out there.