I briefly mentioned
@conso_xyz in a post I quoted earlier. However, after taking a closer look at its documentation, I felt that the project deserved a much deeper explanation.
We create content on X, join communities on Discord, write code on GitHub, achieve milestones in games, and make transactions in Web3. But can we showcase all these contributions in one place?
Most of the time, no.
This is exactly the problem
@conso_xyz aims to solve. It wants to bring together our activities across the internet and make our digital identities more meaningful, verifiable, and useful across different platforms.
So, how does CONSO aim to achieve this?
Consumer Graph: Bringing Our Digital Activities Together
At the center of CONSO is the Consumer Graph. Think of it as a digital map that brings together our activities across the internet and makes sense of the connections between them.
Our social media activity, content, gaming achievements, developer contributions, and onchain transactions can become parts of a single digital profile instead of remaining isolated across different platforms.
The goal is not simply to collect data from different sources, but to use that data to build meaningful digital reputation. Instead of evaluating someone solely based on their activity on a single platform, the aim is to provide a broader picture of who they are and where they contribute.
CONSO Zones: Not Everyone Should Be Evaluated by the Same Standards
Does it make sense to evaluate a content creator and a gamer using the same criteria, or a developer and a social media user by the same standards?
CONSO divides different types of activity into sections called Zones to evaluate different users more fairly.
Social Zone focuses on social media presence and community engagement. Creative Zone covers content creation and creative work. Onchain Zone evaluates wallet behavior and onchain activity, while Gaming Zone focuses on gaming activity and achievements.
AI Zone aims to measure skills and productivity across AI applications. According to the documentation, this is still a planned feature.
Alongside these, Passport Zone brings results from different areas together into a unified digital identity. ZAPs Zone focuses on reputation points, while Campaigns Zone is designed to support missions and reward programs.
This structure aims to evaluate each user within their own area of activity while bringing different types of contributions together under a single profile.
Badges: Proof of Our Digital Achievements
In CONSO, Badges are designed as digital achievement credentials representing verifiable activities across different platforms.
Contributing to a community, creating content, streaming, developing code, reaching specific gaming milestones, or participating in governance can all form the basis for different badges.
Badges progress from Level 1 to Level 5. As levels increase, the goal is to represent a user's contributions in that particular area more strongly.
According to the documentation, badges will be issued automatically based on measurable conditions and data retrieved from connected platforms. In certain campaigns, holding specific badges or combinations of badges may provide users with exclusive access and reward opportunities.
The idea is simple. The things we actually do in the digital world should become more than claims written in our profiles. They should become verifiable achievements.
ZAPs: CONSO's Reputation Scoring System
ZAPs are the reputation units CONSO uses to evaluate activities across different platforms through a common measurement system.
One important detail is that the documentation describes ZAPs as part of a reputation and scoring system, not directly as a token or cash.
Data retrieved from connected platforms contributes to scoring. Each platform has a maximum ZAP cap, which aims to maintain a more balanced evaluation across different activity categories. Badge levels can also influence the amount of ZAPs earned.
Total ZAPs can affect a user's Passport Score, Zone Scores, Persona Tier, and visibility on the Zapboard. In some Smart Campaigns, ZAP totals may also influence eligibility or access to reward opportunities.
So the goal is not simply to perform as many activities as possible, but to demonstrate contributions that the system can verify and recognize as valuable.
Consumer Passport: Bringing Our Digital Identities Together
Consumer Passport sits at the center of CONSO's approach to digital identity.
Scores from different Zones, earned badges, ZAP totals, and a user's Persona Tier come together in this profile. The goal is to create a digital identity that represents a user's activities across multiple platforms in one place.
According to the documentation, the Passport will be created as a non-transferable SBT on the Sui blockchain. Data from connected platforms is planned to be encrypted using Seal and stored on Walrus.
Think of it as a digital identity that represents the achievements we earn and the reputation we build across different platforms, while remaining non-transferable to others.
An important aspect of this approach is its goal of giving users greater control over their digital identities and making their reputation usable across different applications.
Smart Campaigns: Why Would Brands Need a System Like This?
CONSO aims to create use cases not only for users, but also for brands and applications.
Bots, fake accounts, and low-quality engagement can create significant problems in digital campaigns. Follower counts and basic engagement metrics do not always reflect a user's genuine contributions.
Smart Campaigns aims to help brands target users with specific characteristics and verified activities through the Consumer Graph.
For example, a brand could offer exclusive missions to users holding certain achievement badges, include people active in specific communities in a campaign, or create different reward programs based on contribution levels.
This approach could support missions, loyalty programs, lotteries, and reward mechanisms tailored to users' verified activities.
The goal is to help brands reach genuine contributors while giving users more meaningful opportunities in return for their efforts. Of course, its success will depend on how well the verification mechanisms and campaigns work in practice.
Agentic Memory: AI Shouldn't Have to Get to Know You All Over Again
One of CONSO's more interesting goals is Agentic Memory.
Whenever we start using a new AI tool, we often have to explain our interests, expertise, preferences, and working habits all over again. The context built up in one tool usually cannot be transferred directly to another.
CONSO aims to bring together information from different platforms in a structured and encrypted context that can be transferred to supported AI agents.
At the core of this system is CPAC, which stands for Consumer Passport Agentic Context. It is designed to combine information from sources such as social media activity, GitHub contributions, gaming achievements, onchain history, and other supported platforms into a portable context.
This would allow a new AI agent to understand a user's interests and expertise from the beginning, based on the information the user has permitted it to access.
The documentation describes an approach that uses structured information, reputation signals, and behavioral patterns rather than directly transferring raw conversations. Agentic Memory and CPAC are listed on the Q3 2026 roadmap as features planned for a phased rollout.
If implemented successfully, this could make digital identity useful not only across social media and Web3 platforms, but also between AI tools.
InfoFi: Can Digital Contributions Gain Economic Value?
One of the ideas connecting all these components is CONSO's approach to InfoFi.
Put simply, it is about using information and reputation derived from our online activities to understand users, organize campaigns, and distribute rewards.
A content creator might not have to be evaluated solely by follower count, a gamer solely by achievements in one game, or a developer solely by their profile on one platform. Verifiable contributions across different areas could become parts of a more comprehensive digital identity.
If this approach is successfully implemented, users' digital efforts could become more visible, potentially allowing them to access relevant campaigns and opportunities.
However, there is an important distinction here. Making digital reputation measurable does not automatically mean it will generate direct financial returns. How economic value will be created, how campaigns will operate, and what users will actually gain from the system will become clearer through implementation.
The Bigger Picture Behind CONSO
Consumer Graph, Zones, Badges, ZAPs, Consumer Passport, Smart Campaigns, and Agentic Memory may appear to be separate features, but they all revolve around the same fundamental idea.
Our identity on the internet is not limited to a single platform. What we do, what we create, the games we play, the projects we build, and the contributions we make to communities all form different parts of our digital identity.
@conso_xyz aims to bring these pieces together, making our digital reputation more portable, verifiable, and useful across different applications.
In my opinion, what makes this project worth following is not simply its ability to collect data from different platforms, but its attempt to turn that data into a shared foundation that users, brands, and AI applications can put to practical use.
The real question is how this idea will translate into everyday user experiences. How much control will users have over their digital identities? To what extent will brands adopt this system? Will the reputation users build actually create new opportunities?
The answers to these questions will determine CONSO's long term potential.
conso.gitbook.io/docs
conso.xyz/
my ref code: CONSO-L7ZXW