I think the divide over this ad boils down to aspiration vs. realism.
Apple ads typically appeal to our aspirational selves: "this isnโt me today, but I hope it is tomorrow."
With HomeView, Apple seems to be switching it up to: โwow, I feel seen.โ
And the execution almost feels like a Safdie brothers' production. Frantic pacing, overlapping convos, and the exaggerated chaos of everyday family life.
Both approaches can work imo, but weโve become so accustomed to Apple selling us the aspirational version of our lives that seeing it reflect our actual reality feels somewhat jarring.