The future of marketing is agentic. Yext makes it work.
New York City
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Yext retweeted
On this weeks @theallinpod @chamath @davidsacks @jason spoke with Ben Horowitz from @a16z about how this buildout is different from the internet bubble buildout in the late 90s. Ben’s take is smart and he identifies a real difference. That doesn’t mean he’s correct. I spent some time thinking through HOW Ben might be wrong about this. NOT a prediction, but well worth discussing the risks.
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Yext retweeted
My keynote at @yext Envision yesterday was a love letter to marketers, at a moment when everyone else is writing their obituary.
A room full of the best marketers in the world, trading ideas on what actually works. Our core belief: agents will play a huge role in the future of marketing, but not as big a role as MARKETERS. Tools always commoditize. Great marketers never do.
We took two big steps yesterday:
* Scout is now a multiplayer agent harness: marketing teams, partners, and agents doing their best work together, from the same shared context.
* And we're thrilled that @getflamel - @paul_ehlinger, @mattsichterman and team - will be joining Yext to build the future of paid local media with us.
One of the best days we've had at Yext in a long time. And we're just getting started.
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Today we're showing what happens when that harness goes multiplayer: one shared workspace where people and agents work toward the same goal, with the same context.
Here's how @organickrush is already putting it to work.
#YextEnvision
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🗣️Yext has signed a definitive agreement to acquire Flamel. 🔥
Scout shows where brands stand against local competitors. With Flamel, paid media will become another channel where teams and agents can take action.
Full announcement: yex.tt/4jyVWpL #YextEnvision
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Live from #YextEnvision: Scout now brings brand-level brand visibility together with location-level competitive intelligence. Marketers can see where they are and aren't showing up, what’s driving gaps, and take action across content, listings, reviews, local pages, and social.
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Small business owners don't have time to log into yet another platform to figure out which marketing tasks need to be done. That’s why we built Corvo AI, our AI marketing agent for small businesses.
More: yext.com/about/news-media/ye…
#YextEnvision
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Yext retweeted
Brands are buying agent solutions expecting growth. Most are getting productivity instead - more output, same results.
Agents execute. They don't have judgment and taste. Humans do that.
Today at Envision, @yext proudly announced the expansion of Scout as a multi-player agent harness built for marketers.
Marketing has always been a team sport, and now marketing teams can bring all the players, including agents, into a single collaborative and context aware workspace.
Tools and technology commoditize. Great Marketers and marketing do not. I couldn't be more bullish on the future of marketing.
Press release in comments.
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Yext retweeted
Where marketers and AI agents work together
Work from shared context, goals, and decisions to move and grow faster | @yext
Join the waitlist: yext.com/contact/scout-multi…
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100+ marketing & transformation leaders. No boring decks.
Today at Yext HQ, we’re having the convos that usually happen behind closed doors: what boards expect from AI, what’s separating the winning brands, and where human judgment belongs when agents do the work. #YextEnvision
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A branch locator sounds boring. Wells Fargo says it's one of the biggest wins on their roadmap.
yex.tt/4fP0tSK
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"I don't think any project has ever gone so quickly or smoothly." Wells Fargo on rebuilding a 12-year-old branch locator in a year.
yex.tt/4fP0tSK
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Yext MCP, Ask Scout, Win Rate, and Action Center are all live today. This is what we mean by agentic marketing. For us, it was never a buzzword. It's our platform. yex.tt/4vrYtVO
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Our CEO @michaelpwalrath put it bluntly on the Topline podcast: Wall Street has declared profitable software dead. And the cause of death? AI.
Watch the full convo & drop your thoughts: piped.video/watch?v=ZkmoG-j9…
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👀 It’s live!
The Visibility Brief from @Yext is here — your guide to brand visibility in the #AI era.
🎙️ Real conversations with leaders redefining how discovery works.
⚡ Real insights for staying visible when AI decides who gets seen.
Listen now → yext.com/resources/visibilit…
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👀 The way people discover brands has changed.
AI decides who gets seen—and who disappears.
Introducing The Visibility Brief, a new podcast from @Yext.
Real leaders. Real insights. Real strategies for the AI search era.
🎧 Coming soon.
#AI #Marketing #Podcast #BrandVisibility
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Google’s latest update is a game-changer for multi-location brands: local landing pages are now mandatory and must be crawlable.
Yext Pages delivers AI-optimized, schema-rich local pages that meet crawlability standards at scale, with no devs required. yex.tt/4nemjk2
ALT Promotional graphic detailing new Google policies for Google Business Profiles, including a dedicated landing page for each location, direct links from GBP to local pages, and crawlable content for link verification. There's a warning that non-compliance could lead to removal of local pages and visibility reduction.
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While other tools are still getting up to speed, Yext Scout is already delivering insights that matter. 🐧
This guide shows real-world use cases of how top brands are using Scout to track AI search performance and uncover what others miss.
Learn more: yex.tt/467bc6q
ALT Promotional graphic for "How to Win in AI Search: Real-World Use Cases for Yext Scout," featuring the Yext Scout logo, which includes a stylized penguin looking through a magnifying glass. The design is primarily in dark blue and white colors.
ALT Infographic titled 'Understand how you're performing in AI search'. It displays a horizontal bar chart comparing brand visibility in AI, showing various percentages in different colors.
ALT Screenshot of a digital interface with a message about fixing visibility issues. Yext Scout flags what's missing, incorrect, or poorly optimized on a webpage.
ALT Promotional graphic showing comparative analytics on website traffic, average review count, and new reviews per month between "Your Company" and competitors. The graphic includes charts and numerical data highlighting competitive insights in the marketplace that Yext Scout provides.
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Michael Walrath, CEO and Chairman of Yext, joins David Ly Khim on The Long Game Podcast to discuss how AI is changing discovery, and what that means for brand visibility.
🎧 Listen to the full episode here: beomniscient.com/blog/michae…
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