Standards are words and talk is cheap. A standard's success is measured by adoption, which is earned by solving right problems, with the right primitives, and running code.
Universal Commerce Protocol has been a rocket ship. We chiseled it out of decades of shared experience running the world's largest commerce and consumer platforms, and it struck a chord, pulling contributors and adoption from across the agentic ecosystem. Case in point, the 04-08 release packed a punch. We landed support for: catalog for product discovery, cart building, post-order operations, context & intent for personalization, trust signals, and eligibility claims.
Today the 🚀 trajectory accelerates. We're welcoming
@amazon,
@Meta,
@Microsoft,
@salesforce, and
@stripe to the UCP Tech Council 🎉, working alongside
@Google,
@Shopify,
@Etsy,
@Target, and
@Wayfair. Combined, these platforms touch billions of users, millions of merchants, and trillions of dollars in annual transactions — all rallying behind UCP as the one open protocol for the agentic era.
Tech Council update:
newsfilecorp.com/release/294…
ALT UCP Technical Council members