We just entered
@colosseum's Crypto World's Fair with Dopamyn. Incubated by
@superteamde. Here is what we are building, and why.
Finding the first 100 customers is the biggest challenge for any startup, including us - we are sitting at 25 today...
there are many cost effective GTM strategies in early days, and one of them is cold outreach, but if this outreach is from someone your customers already trust, its not cold anymore, its a warm referral.
Your next 100 customers are not strangers to everyone. Some of your community is already connected to them. They follow each other. They talk every day.
Dopamyn finds those people and puts them to work. How it works:
1. Pick your target audience. Dopamyn maps who they are and who they follow on X.
2. Find your people inside it. We match the audience to the community members they already follow.
3. Lock the reward in a smart contract. The money sits in escrow, not in a promise.
4. Broadcast the campaign to your community.
5. Each member sends warm DMs to people who already know them. Not one message from a stranger.
6. An AI check reads every message against your brief.
7. The contract pays per message that passes. No check, no pay. Unspent money goes back to you.
We have been testing this with real projects, and the early results are promising:
1,433 warm DMs and replies
371 community members put to work
26 campaigns
In one campaign, 61 members sent 132 warm DMs to an audience of 850, at 0.50 USDC per DM.
The escrow runs on Solana and on Base. On Solana mainnet it has settled 25 funded campaigns and paid 537 rewards to 257 people.
Why we think this is the right model:
Ads buy attention from strangers. Influencers rent attention one post at a time. Your community already has the trust. Until now, there was no clean way to pay them for it, check the work, and settle it without a middleman.
Smart contracts fix that. The brand cannot skip the payment. Fake work does not get paid.
Dopamyn already gives projects the intelligence side: who matters on X, who your audience follows, who your competitors' fans are. Warm Outreach is the access side.
Intelligence tells you who. Access lets you reach them and pay them.
Nobody gets paid for promising.
Shout-out to
@zCase_ for pushing us to get this out and the Solana builders in Germany.