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Music, Fashion, Film, Vodka.
@AbsolutVodka has signed a two-year partnership with @Charli_XCX in a collaboration that will include limited-edition drops, collectible items, custom glassware, and fan events.
Learn more 👉 adweek.it/4BhzKa8
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"Pick me! Pick me!" - Jay-Z, probably.
Learn more 👉 adweek.it/47wny7T
ALT Jay-Z is featured wearing sunglasses and a dark hoodie, standing on a football field. The text on the image reads, "Jay-Z Reportedly Chooses Himself to Perform at Super Bowl 61 Halftime Show." The background shows a stadium filled with people.
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.@LiquidIV is using its partnership with @McLarenF1 to position hydration as a performance essential, launching a new campaign featuring @F1 drivers @LandoNorris and @OscarPiastri.
Learn more 👉 adweek.it/4k3WOTB
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After a viral video of DJ @johnsummit setting fire to his sixth broken @RIMOWA suitcase, @away named him its “Chief Destruction Officer” and partnered with him on a campaign for its new aluminum luggage. The ad playfully reprises the stunt, showing Summit put an Away suitcase through the flames before declaring it “still good.”
Launching today, the campaign precedes the Oct. 20 release of two new colors, Bronze and Arctic Steel, alongside co-branded bags. Away says the collaboration highlights its rigorous product testing while introducing its aluminum collection to new audiences.
Read more 👉 adweek.it/4BvaIVk
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.@HoneyBakedHam is centering its new holiday campaign, “Traditions That Bring Us Home," around an unlikely place: its plain Broomall, Pennsylvania, storefront where @nglwithkylie used to pick up holiday hams with her grandmother Mimi.
Read more 👉 adweek.it/4yRXgZK
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.@SubwayTakes may look effortless, but a lot of time, commitment, and money goes into the show.
Like many creators, Kareem Rahma partners with brands in order to fund his projects because as he says, "The monthly bill is high."
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Standby for the Angels!🪽
The @VictoriasSecret fashion show premieres tonight. The brand has reshaped its iconic fashion show into an event that feels more communal and accessible this year, from ticket drops to a nationwide search for a new Angel who will be announced later tonight.
This year’s show will be streaming globally on @YouTube and the brand’s social channels, followed by its first post-show @tiktok_us Live.
Will you be watching?
Read more 👉 adweek.it/3UaE6zh
ALT Four individuals pose together against a pink background. They are dressed in stylish clothing. The text on the image reads: "Amid Turnaround, Victoria’s Secret Turns Its Fashion Show Into a Fan Movement." The logo "ADWEEK" is at the top.
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The trick (and the treat) to a great Halloween ad is creating something sticky enough to keep the work and the brand top of mind well past October 31.
Did these ads hit the mark? Watch and let us know 👉 adweek.it/3VMhp4W
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Who do we think was more starstruck on the set of Running Point: @JakeStateFarm, Kate Hudson, or Chet Hanks?
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Negroni Week may be over, but there’s always time for one. 🥃
We stopped by ViceVersa in Miami to make a Milano-Torino Negroni, with @CampariAmerica bringing its signature bittersweet kick to every pour.
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“My customer is my BFF.”
It’s a sentiment every brand should embrace, but for LWYA founder and @QVC host @KimGravel, it’s more than a feeling, but a truth.
At Brandweek, Gravel shared why she stays hands-on with her brands and why direct-to-consumer sales and live selling play to her strengths more than traditional brick-and-mortar retail.
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How do you know when a market shift is real enough to change the business around it?
For Harry Kargman, in the CTV context, it was clear: when @netflix introduced advertising, Kargo would enter the category.
On this week’s The Speed of Culture Podcast, the Founder and CEO of Kargo joins Matt Britton of @AskSuzyBiz to discuss how the company has spent 23 years navigating major changes in advertising.
Harry gets into contextual targeting after privacy changes, bringing proven creator content into CTV, and why successful pivots depend on building an organization that expects change rather than fears it.
ALT The image is a promotional graphic for "The Speed of Culture Podcast," featuring two host portraits. The hosts are Matt Britton, founder of Suzy, and Harry Kargman, founder and CEO of Kargo. Logos for Suzy, AW, and Acast are present.
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.@AmericanExpress CMO Elizabeth Rutledge will retire in March 2027, after more than 36 years with the company. She joined in 1990 and became CMO in 2018.
She helped launch the “Powerful Backing” brand platform and led partnerships with @F1, @coachella, @aclfestival, and the @usopen.
American Express expects to announce her successor in the coming weeks. Rutledge said she is leaving having fulfilled her dream of working for the company.
Read more 👉 adweek.it/4inQ5Th
ALT A person wearing glasses and a dark outfit is seated against a purple background. The text on the image reads, "American Express CMO and 37-Year Vet Elizabeth Rutledge Retires." The Adweek logo is at the top.
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Creators perform best when they’re free to speak in their own voice.
At ADWEEK House during Advertising Week New York, Ryan Delahanty of @BestBuy Ads shares how to build authentic creator partnerships and prove their impact across the funnel. #sponsored
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Fun, authenticity, and science were the key ingredients for DNA Vibe's campaign with @RobGronkowski.
Perry Kamel, Founder and CEO of DNA Vibe, explained how the pitch for the video was set into action, resulting in an approachable way for folks to learn about the products.
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Girls fans, rejoice! It was just announced @HBO has ordered a five-episode revival featuring the original cast.
At Adweek House: Advertising HQ, creator Chloe Forero joined us to talk about rewatching the series and her admiration for @lenadunham.
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.@KimPetras is the latest celebrity to partner @Polymarket, with her song "Check It" appearing in a new ad from the prediction market.
It's part of Polymarket's first U.S. political campaign, launching today.
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.@Polymarket is launching its first U.S. political campaign ahead of the midterm elections, bringing on Academy Award-winning director Kathryn Bigelow to helm two ads.
Read more 👉 adweek.it/4B2zBrb
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.@Netflix is in the process of laying off around 6% of its staff, which equates to about 1,000 jobs.
ADWEEK confirmed the cuts, with a source noting that the company is making a number of organizational changes and the biggest impact was in product, technology, legal, and HR.
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The @chicagobulls’ new warm-up jackets sparked criticism because the @Plus500 sponsor logo looks larger than the team logo on the front. However, the sponsor patch has remained the same league-approved size since 2022.
Read more 👉 adweek.it/4im0AFJ
ALT An individual wearing a Chicago Bulls jacket is standing on a basketball court. The background shows people and seating areas. The image has a text overlay saying, "The Chicago Bulls Logo Controversy Is Not What It Appears to Be." The "ADWEEK" logo is at the top.
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We are pleased to announce that DE-YAN has won ADWEEK's Team Visionary Award 2026. The brand experience studio's deep attention to creativity and craft has resulted in some of this year's most compelling cultural moments, from Gaga's performance at YouTube Brandcast to the FIFA World Cup Halftime Show, as well as transformative business cases for Meta Labs, Louis Vuitton, Puma and more. Congratulations, @deyandotcom!
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Did someone mention women in the gym?
@Gymshark has tapped Megan @TheeStallion as its first-ever celebrity ambassador in a multi-year partnership.
“I’m a big believer that working out has a powerful impact on your physical and mental health and it’s just one of the best forms of self-love and building confidence," said Megan Thee Stallion.
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Matt MacDonald has left @VCCP to become chief creative officer at @Omnicom's Merkley+Partners. He starts in November and will reshape the agency’s creative direction. The role has been vacant since Andy Hirsch retired in 2024.
Read more 👉 adweek.it/4hQz7eQ
ALT A person is featured in a black and white image. The background includes the words "ADWEEK" at the top and "M+P" prominently displayed. The text below reads: "Matt MacDonald Leaves VCCP for Omnicom's Merkley+Partners.
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.@Novig released a second “Just Sports” ad starring @sydney_sweeney on October 11.
The commercial features Sweeney covered by footballs and emphasizes the platform’s exclusive focus on sports.
Her first ad drew more than 65 million Instagram views but sparked criticism from female athletes over its portrayal of women.
@POWERADE responded on October 12 with its “Never Just Sports” campaign. It celebrates female athletes and highlights their dedication and achievements.
Read more 👉 adweek.it/4if3gG2
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Hats off to our innovators and changemakers! Highdive and 1986 are proud to congratulate Randy McEntee & Ben Doessel on their Technology/Innovation Team Award and Jen Passaniti on her Agents of Change Award from ADWEEK! Cheers to pushing boundaries and shaping what's next!
ALT This image features two award announcements from Adweek. The top section awards the "Agents of Change Award" to Jen Passaniti, accompanied by a smiling individual. The bottom section presents the "Team Visionary Award" for the Technology/Innovation Team to Randy McEntee and Ben Doessel, shown standing together. Both sections include images of trophies and the Highdive logo.
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Big poppa is here with the goods!!
@Chipotle has dropped a limited edition, three-foot-wide version of its takeout bag as part of a broader push to cater to group dining.
Learn more 👉 adweek.it/4yg0V2w
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Congratulations to @CPadilla_2 on being named a 2026 Adweek Sports Marketing MVP!
A well-deserved recognition for a leader pioneering best-in-class B2B sports partnerships that drive tangible business value, material innovation and positive impact. @DowSports @oneelevate_
#sponsor #ad
ALT A person in a white shirt stands smiling with arms crossed against a black background. The text reads: "Congrats Carlos, an Adweek Sports Marketing MVP" with logos for Dow and Elevate.
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How deep does your love for @Pringles go?
The brand has tapped real funeral director and TikTok star, Dan the Funeral Man, who encourages fans to sign the “Last Will and Taste-Ament” online. One winner will receive an original Pringles urn and a 200-year supply of Pringles
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Jeremiah Brown, better known as FindJeremiah, first rose to fame on @loveislandusa.
He’s now a streamer and creator, also known for his viral virtual “book club.” Could acting be the next addition to his resume?
Here’s what Jeremiah had to say when asked about auditioning for the upcoming film adaptation of Fourth Wing?
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As it marks its 10th anniversary, @Aura_frames is launching its biggest-ever campaign to gear up for what it anticipates will be its busiest holiday season yet.
Learn more 👉 adweek.it/3WlM2OF
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What does luxury mean when everyone has access to more information than ever before?
For Sotheby’s International Realty, the answer increasingly comes back to judgment, lifestyle and human connection.
On this week’s The Speed of Culture Podcast, Brad Nelson, Chief Marketing Officer at Sotheby’s International Realty, joins Matt Britton of @AskSuzyBiz to examine how affluent consumer behavior is changing.
Brad explains why younger buyers are choosing lifestyle before location, why digital channels build credibility but trusted referrals still drive major decisions, and how AI-related wealth creation is reshaping markets such as San Francisco.
ALT This image is a promotional graphic for "The Speed of Culture Podcast" hosted by Matt Britton, founder of Suzy. The special guest is Brad Nelson, Chief Marketing Officer of Sotheby's International Realty. It includes logos for Suzy, Advertising Week, and Acast.
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Bluey is headed places!
As part of a multi-year global licensing partnership with @BBCStudios, Bluey characters will appear across Fisher-Price’s Little People figures and playsets, @Barbie dolls and accessories, Polly Pocket compact playsets, Hot Wheels vehicles, and UNO.
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Who better to lead @PANDORA_NA's collection with @patmcgrathreal than @LashaeAsh?
It’s another exciting partnership for the TV personality and tastemaker.
Here’s what she has to say about working with brands and making sure the creative vision still feels true to her. ✨
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With the midterm elections just weeks away, millions of eyes are on the tech and AI industries.
@JessicaTarlov thinks that leaders of companies like @OpenAI and @AnthropicAI see the writing on the wall, and is likely part of the reason they are pushing for regulations.
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Chloe Forero has built a platform of over 3 million followers around her authenticity and openness to sharing her takes online, no matter the subject.
At ADWEEK House: Advertising HQ, we asked the creator what’s the one opinion she hasn’t posted online yet but would love to share. Here’s what she said. 👀
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Following the $110 billion merger between @paramountco @Skydance and @wbd, Jay Askinasi will lead Skydance’s advertising business as WBD ad sales leaders Ryan Gould and Bobby Voltaggio exit.
Read more 👉 adweek.it/4rSzOc2
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.@WPP has named Tyler Turnbull, McCann’s global CEO, to lead WPP Creative.
Turnbull joined McCann’s top role in December 2025 and guided its integration into Omnicom. Before that, he led FCB Global and helped revitalize its Canadian agency, winning clients including @HomeDepot, @AirCanada, and @bmwcanada.
Read more 👉 adweek.it/475JFlx
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.@ouraring is shifting the wellness conversation from performance to everyday well-being.
Its new “Wear Your Best Life” ad follows hands through a miniature city. They run through a park, wait for the subway, and relax by a pool.
Read more 👉 adweek.it/3Vz4Vh2
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.@Starbucks has reportedly explored buying @ChipotleTweets.
The news lifted Chipotle shares but sent Starbucks stock lower. Investors worry the deal could distract from CEO Brian Niccol’s unfinished “Back to Starbucks” turnaround.
Niccol recently declared that “Starbucks is back.” But he told ADWEEK that digital and menu improvements still need work. Buying Chipotle would reunite him with the chain he led from 2018 to 2024.
Read more 👉 adweek.it/4ygRIqF
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.@LincolnMotorCo made its @THECC_NYC debut with an invitation to slow down.
At the Activation Alley, The Art of Stillness paired lights, scents, and a sound bath to create a sensory retreat inspired by the Lincoln Rejuvenate.
Here's a full walkthrough of the brand's activation.
🎤: Sean Pitts
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.@grok was @RobGronkowski the inspiration behind your name? Be honest!!!
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.@Twix is bringing Hallowmas back and reviving the brand’s Zombie Claus character, kicking off the campaign with a branded appearance on @SubwayTakes.
Read more on the campaign 👉 adweek.it/3W8Sl8c
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EXCLUSIVE | @Ferrero_NA will advertise @NutellaUSA and @KinderBuenoUS during Super Bowl 2027 as part of a $50 million investment in sports marketing, the company said Tuesday. The move follows its Super Bowl debut this year with a space-themed Kinder Bueno ad that the brand credits with a 140% year-over-year lift in volume sales.
Read more 👉 adweek.it/4zmw6KA
ALT Advertisement featuring the Ferrero logo, with text stating Ferrero will have two ads in Super Bowl 2027 as part of a $50 million investment in sports.
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.@RobGronkowski wants to make sure everyone knows he has talents on and off the field 🤭
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Private equity-backed MSQ Group has acquired @JanuaryDigital to expand its U.S. business, strengthen its media offering, and compete for larger clients against major holding companies.
Read more 👉 adweek.it/4hybZmv
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During a @THECC_NYC conversation presented by @audible_com, @Kaepernick7 criticized the @NFL Players Coalition, an athlete-led organization focused on social justice and racial equality.
He alleged that the coalition was used to silence players, particularly Black athletes, who knelt during the national anthem to protest racial injustice.
In his view, it allowed the NFL to project a commitment to social justice without delivering meaningful change.
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Earlier installments of @Noom’s “Lose for Keeps” campaign featured Rebel Wilson goofing around in pastel workout wear, but the company’s newest spot is going for a scarier, dystopian mood.
Read more on the campaign 👉 adweek.it/4724f6k
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David Ellison has finally brought together @ParamountCo Skydance properties and @WBD properties under the same roof, creating a new conglomerate, @Skydance. And cuts will follow as the companies consolidate.
Read more 👉 adweek.it/4zlXwjK
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Can Brian Niccol make @Starbucks feel like Starbucks again
ADWEEK’s October issue explores how CEO Brian Niccol’s Back to Starbucks plan aims to restore the coffeehouse experience through refurbished stores, a simpler menu, a revamped loyalty program, and more staff during rushes.
The turnaround has improved comps and renewed the brand’s focus, but controversies persist. His $96 million pay package and company-jet commute drew criticism. Starbucks has closed hundreds of stores, cut thousands of jobs, and remains locked in a dispute with unionized workers.
Rising coffee and tariff costs, along with staffing expenses, add pressure. Starbucks is betting that service and operations can fuel growth without eroding trust among customers, employees, and investors.
Read the full cover story 👉 adweek.it/4rMELDg
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Brian Monahan has left his role as senior vice president of @Albertsons Media Collective, Albertsons’ retail media network, which will now report to CMO Emily Turner.
His departure was unexpected. He joined Albertsons in July 2025 after more than seven years at @DentsuX and previous roles at @Pinterest, @Walmart, and IPG.
Read more 👉 adweek.it/4egJeIO
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Jon Cook spent 25 years at @vml_global, through its growth, mergers, and rebrands. His longtime friend Eric Campbell was by his side. Campbell will succeed him as VML’s global CEO while keeping his @WPP Creative role. Cook will help with the transition through March 2027. With VML and WPP in good hands, he’s ready for a new challenge.
ADWEEK spoke to Cook about his 30-year legacy and what’s next.
Read more 👉 adweek.it/4e8HIs7
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Ola dolls, get ready! 🎀
@LashaeAsh is adding another title to her already impressive résumé: entrepreneur.
Ahead of her appearance at New York’s @THECC_NYC's CultureCon, the fashion tastemaker and TV personality spoke with ADWEEK about the upcoming launch of the body-care and beauty line she has been teasing.
After collaborating with multiple brands, Olandria says she’s now stepping into the role of CEO.
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When was the last time you saw 19,000 people cheer due to a brand partnership?
That happened at @thepwhlofficial's game after its partnership with @Barbie was announced, which goes to show the type of fan the league has, and the potential for successful brand partnerships.
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Today's audiences don't consume media by tuning into the evening news at 7pm. They consume it by scrolling the feed and seeing a variety of topics, which is why @AudieCornish says @CNN's Engagement Party needed to happen.
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In the last few years, a group of @NFL WAGs have emerged as celebrities big enough to launch their own brands. A generation ago, that would have been unlikely, but culture, fandom, and business have evolved.
Learn more 👉 adweek.it/4ddtztr
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.@BerniceKing wants more companies to focus on honoring the dignity of every single person through things like fostering an inclusive and safe environment, giving fair pay, and celebrating all communities.
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Who's ready for some laughs on tonight's game courtesy of @RGIII and @FoxSports? 😅
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Jon Cook, the global CEO of @VML_Global and @WPP Creative, is leaving the holding company after three decades to pursue the “next chapter” of his career.
Learn more 👉 adweek.it/4rK5m41
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.@Asics wants you to get out of your bedrot routine.
Human Nature is a satirical nature documentary that gives a dark, funny depiction of modern life narrated by actress Sigourney Weaver.
Read more on the campaign 👉 adweek.it/4hCe7Iu
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The @AdCouncil has launched “What’s Her Secret?” ahead of World Mental Health Day to encourage new and expecting mothers to prioritize their mental health.
The PSA series created pro-bono by @mischief_usa challenges the pressure to appear like a perfect mother and urges women to speak openly and seek support.
At least one in five mothers experience postpartum depression or anxiety, yet many do not receive treatment.
Read more 👉 adweek.it/46Z3bQu
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Every brand wants to expand, until one day, the brand starts to mean everything.
And, at that point, it usually means nothing.
In this episode of Marketing Vanguard, Jenny Rooney sits down with Grace Kao, CMO of @Snap, to talk about why brand clarity becomes even more important as businesses stretch into new spaces.
Grace’s lesson from working around brands like Apple is simple:
Know who you are.
Because when tech companies become media companies, media companies become entertainment companies, and everyone starts competing with everyone else, that clarity is one of the few things you still fully control.
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.@kfc launched “Don’t Crack,” a 30-minute UK game show featuring 30 fans selected from 50,000 applicants. Contestants faced unusual challenges to prove their devotion to the brand, with the winner earning £50,000 and the title of “KFC’s Ultimate Believer.”
Read more 👉 adweek.it/4AIJr1a
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.@on_running and @Zendaya have released their second co-designed collection. The sportswear brand continues to work to win over younger women and challenge giants like @Nike.
Today, On debuted the collection with a campaign inspired by classic action movies, directed by the Argentinian trio Pantera.
Developed alongside @LUXURYLAW, the collection includes the Cloudnova Moon. It is a fresh take on the brand’s Mary Jane-inspired shoe silhouette.
Read more 👉 adweek.it/4hCdH5e
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.@ro is making erectile dysfunction advertising more provocative with its first celebrity campaign for Ro Sparks, starring @meganfox as the product in a red catsuit.
In a sultry voiceover, Fox describes the compounded pill, which combines sildenafil and tadalafil and dissolves under the tongue.
Read more 👉 adweek.it/4ANzAY0
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