We signed a definitive agreement to acquire @Braze, a leading customer engagement platform that helps marketers build deeper customer relationships by responding to customer behavior in real time and coordinating personalized experiences across channels. Following close, Braze’s real-time engagement and AI decisioning capabilities are expected to complement all four layers of Salesforce’s architecture — Data 360, Customer 360, Agentforce, and SIforce. Learn more: sforce.co/4eKxONJ

Just watched the @netflix Instadocs about the @OpenAI cyberattack on @huggingface. Super disappointing, as they went for maximum anthropomorphism of the technology and full doomer mode. I spent more than two hours with them trying to correct all their mistakes and ground this in reality, explaining that agents are technological systems, not aliens. But it looks like the drive to scare people for maximum views was too strong. Also, they didn’t mention the lack of containment and monitoring of the agents, how closed-model safeguards blocked our defensive work, or how we defended ourselves with AI using an open model. And that we still lack a lot of information and transparency, including full agent traces and that companies need to remain accountable for what their agents do. It ends up being a fun sci-fi movie though!

We signed a definitive agreement to acquire @Braze, a leading customer engagement platform that helps marketers build deeper customer relationships by responding to customer behavior in real time and coordinating personalized experiences across channels. Following close, Braze’s real-time engagement and AI decisioning capabilities are expected to complement all four layers of Salesforce’s architecture — Data 360, Customer 360, Agentforce, and SIforce. Learn more: sforce.co/4eKxONJ

I can't code. I just talk to machines. Suno → Midjourney → 116 clips (Kling + Wan) Claude coded every word and graphic on the beat. I don't know what I'm doing, but this is my first song. ANY DAY NOW (The Robots Are Coming) ✈️🤖

Listen Labs is joining @Salesforce! A year and a half ago we launched Listen, an AI platform for understanding customers, and it’s been a crazy ride ever since. Today, we work with some of the largest companies in the world, including Microsoft, Anthropic, and Sweetgreen. What started as an AI interviewer is now a full platform for understanding customers. Listen finds the right people, interviews them, analyzes what they say, and even simulates how they'll behave. Listen’s growth quickly accelerated and while we were raising our next round, we met @Benioff. Marc is a hero of mine. I've taken countless ideas from Behind the Cloud and watched him framemog every AI CEO on the planet. We're honored to get framemogged next. With Salesforce, we can bring Listen to every company in the world, much faster. To our customers, our mission remains the same.I stay CEO, @Florian stays CTO and the same team will keep building the product you rely on, now inside Salesforce AI Labs. Thank you for believing in us early. To our team, families, and everyone who believed in us before there was much to believe in, thank you. These years have been the most fun years of my life, and it’s still only just the beginning for Listen. Now back to work. 🚀

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