Hey AI, meet the #1 CRM — 🔴LIVE at the @Dreamforce Main Keynote @Benioff shows how to unlock trapped value from anywhere nitter.siddz.com/i/events/2092366189758…

Meeting ends. Give it your messy notes. Donor Engagement Agent can take a voice memo, photo, or text note, figure out who you met with and what happened, update the donor record, log the activity, and recommend what to do next. New in Winter ’27: sforce.co/4BiL2uU

What if the next interface for work isn’t another app? At #DF26, @iamwill, @SlackHQ CRO Zach Ciliotta-Young + Nadia Hansen explored a future shaped by personal AI agents, voice, and more natural ways to get work done. Less navigating. More asking. More doing.

We signed a definitive agreement to acquire @Braze, a leading customer engagement platform that helps marketers build deeper customer relationships by responding to customer behavior in real time and coordinating personalized experiences across channels. Following close, Braze’s real-time engagement and AI decisioning capabilities are expected to complement all four layers of Salesforce’s architecture — Data 360, Customer 360, Agentforce, and SIforce. Learn more: sforce.co/4eKxONJ

Meet Slack Frontline: everything you love about Slack, streamlined for the people on the floor, in the store, and more. One work operating system for everyone on the team. See it in action. 👇

With the advent of personal AI agents, every business is grappling with the same question: Let them in or block them at the front door? According to Mark Wakelin, EVP Customer Engineering & GM Agentforce at Salesforce, personal agents are only as reliable as the business agents waiting to greet them. ➡️ If a personal agent finds only a website and an API, it will do the thinking, weigh the options, and ultimately determine what the customer buys. The business supplies the product while the personal agent keeps the relationship. ➡️ When a business agent is waiting at the front door, the conversation that shapes the sale happens on the business’s side. The business answers the questions, suggests the better option, and resolves the problem, so the relationship stays with the company that served the customer. That’s why the choice between blocking personal agents or letting them in is a false dichotomy. Blocking them keeps control but sends customers somewhere else. Letting them in through a website and an API wins the traffic but forfeits the relationship. With Agentforce, businesses can open the door without giving up control. Their own agents greet personal agents as they arrive, so a business can welcome the traffic while keeping the conversation, the rules, and the customer data on its side. salesforce.com/news/stories/…

Lucky for you, we’ve got the Agentic Enterprise Playbook right here: sforce.co/3TUN3N6 6 chapters. Practical guidance. Real examples. A step-by-step path to becoming an Agentic Enterprise.

The #TDX27 Call for Participation opens at the end of October. 🎤 Start preparing your session ideas to share how you’re solving real-world challenges with @Salesforce, from innovative agentic experiences and implementations to technical deep dives and lessons learned. 📍 San Francisco and on Salesforce+ 🗓️ March 10–11, 2027 ❓ Check out the CFP FAQ to learn more: sforce.co/4jY7Tp8 🔔 Save the Date for TDX: sforce.co/4hIdvTe

AIforce and Claudeforce are transformative, but can you dance to them? 💃 Dancing with the Stars champions ✨ @Dance10Alan and Emma Slater translate the Agentic Enterprise into a language they're fluent in Which agentic move swept you off your feet?

A lot goes on between the tiles 💠 For @TheGroutGuy, their AI agent “Groutie” handles 3,000+ weekly emails — helping them scale from a one man van to a 200-person team

.@SlackHQ just unlocked multiplayer mode—with Slack Code Watch Katie Steigman show how a code channel turns a bug report into a shipped fix — in real time, with the whole team and their AI agents working the same thread. That's what multiplayer AI looks like: not one person prompting in private, but people and agents like Claude Code, GitHub Copilot, and Devin building together, in the open.

Turn your analytics into knowledge for AI agents with Tableau Knowledge Unify the metadata and semantics you’ve already built in Tableau with unstructured data to create knowledge graphs. Then curate and enrich them for AI, giving agents governed knowledge to deliver accurate insights. New in Winter ’27: sforce.co/4zmREGS

Trusted AI agents start with trusted data. 🔒 Alex Decuseara, Product Management Director at Salesforce, breaks down how Data 360 gives agents the right access, context, and governance for reliable outcomes. sforce.co/4B2q2Z9

A quick reality check on how fast AI is moving — with @AnthropicAI CEO @DarioAmodei & @Benioff at @Dreamforce

Sales reps want pipeline, not tasks 🎯 Hunter is the AI agent that turns CRM data into a prioritized list of exactly who to call and why Hunter updates your CRM and finds your best prospects Your team closes the deals