Meet Chris - He runs one of the most successful platforms on social media on the planet @LIVEpositivity 60m followers across social media spanning 10yrs+ But like a lot of people, he was stuck with X. One thing that says a lot to me - he'd never hired a consultant to help the group before. But more than that - he understands the importance of systems over reach, followers and impressions. If the next step isn't working you need a better system. The thing with X is its always been a micro attention platform, read and scroll. So how do you get people to stick and buy? I help people that want better social business growth systems that compliment your positioning and message. So every day they know social is working for them in the way that actually grows their business and moves them forwards. Than you Chris - and drop me a note if you've got to the point of "there has to be another way to make this work".

This. Is. HUGE.

See you at 11am eastern!

There is not a single person out there who has not “pushed through” a cringey feeling to promote themselves and their business. You’d be amazed what’s on the other side of comfortable.

Do what you say you’re going to do.

If you want to get better at speaking get better at pushing yourself to practice more often.

There are people that took one look at grok bot and immediately set up 50 premium accounts with 0 followers to dm people an offer and thought that would work. THE BAR HAS NEVER BEEN LOWER.

Content at scale only matters if you have the right structure. Long form into 10 clips 10 clips into long form If you only post one type you’re missing out on discovery not just a distribution number but a lead into the original source. The original source needs a strategy + the clips fuel it.

Build the reputation now, and the tools will have something real to work with.

Anything that helps bring people together I’m all in on! This @JoinTheBNC community really has some incredible talented folks!

90% of boardy introductions that come to me now are people that took 5yrs to do what I’ve done in 6 months and want to know how I did it. Building a community is hard. Especially if you’re relying on an algorithm you’ll never control. Hard? Yes. Also incredibly easy to stand out when nobody else is willing to do the extra 10%.

I wish we could all have more moments like this with people.

“I started in a co-working space with 140 companies. Within 5 years, only 3 companies survived.” “Within 10 years, only 2 companies survived out of 140.” “Working weekends is a must if you want to survive. Purely statistically.”

Yes it’s awful.

Does this mean Anthropic are more ambitious than OpenAI?

Parents. Put your phone away at the dinner table. That is all.

The founders who win on organic social aren’t better writers. They’re better at systems: Finding the right posts to comment on Saying something that makes the original poster reply Turning that reply into a relationship Doing it consistently and not burn out.

BNC actually started as an idea for a client that they loved but thought it was "too much work". Big ideas are scary, will push you and take you in new directions. Thats the point. In 6 months we've gone from "this might work" to helping 600+ people stop working alone.

If you’re worried about being cringe, you don’t want it enough.