It’s great for the brand in Vegas and a few key markets even if it’s not scalable system wide.
I imagine RTD cocktails, and other alcoholic beverages making their way into more QSR and fast casual concepts as drone delivery increases.
Drone delivery makes those an interesting option for on-premise places for off-premise sales.
Vegas seems a natural market for these drinks. Generally, it’s very hard for QSRs to be successful selling alcohol and it usually only accounts for (on average) 1 to maybe 4-5-% of total sales.